Successful AI Integrations Depend on Trust

As AI evolves from a tool to an autonomous agent, trust becomes essential.

At Edelman, we help organizations drive meaningful value from AI responsibly—infusing transparency, accountability, and reliability into every stage of adoption. From stakeholder alignment to integrating generative AI into workflows, our approach ensures systems are explainable, ethical, and business-aligned.

Agentic AI is reshaping industries. We guide clients through this transformation—helping them unlock new efficiencies while ensuring innovation is built on a foundation of trust.

Stay ahead of the curve with on-demand AI sessions that reveal the tools, trends, and strategies shaping tomorrow.

From brand visibility in the age of AI search to building trust through intelligent measurement, our webinars bring together Edelman experts and industry leaders to help you navigate the evolving AI landscape.

Stay ahead with Edelman’s AI Webinars

Edelman AI Solutions

Archie AI Personas

Synthetic audiences trained to simulate your target personas

Built with trusted data and grounded in Edelman’s audience expertise, Archie AI Personas simulate the behaviors and responses of stakeholder groups to help teams quickly understand perspectives, test ideas and shape strategies with greater confidence and speed.

Edelman GEOsight

Generative Engine Optimization to take control of brand visibility in the era of AI search

Our GEOsight offering ensures your brand shows up accurately and consistently in AI-generated search results. We combine deep expertise in earned media, content strategy, and real-time trust analytics to boost your visibility, shape your narrative, and protect your reputation in the transition from traditional search to AI-driven discovery.

AI Maturity & Business Transformation

Helping organizations accelerate meaningful, impactful AI transformation

Whether you're building your first roadmap or scaling AI across functions, our expert advisory offerings help you align strategy, governance, and culture to drive real business outcomes.

Enablement & Upskilling

Empowering communicators to future-proof and level-up their teams

Our tailored training programs equip your teams with the skills needed to harness AI’s potential responsibly, addressing ethics, trust, and regulation. We ensure your workforce is ready to integrate AI seamlessly into their workflows, driving efficiency and innovation.

Our proprietary AI tools

Trust Stream

Our real-time intelligence platform monitors reputational signals, misinformation risks, and stakeholder dynamics across survey data, earned media and social. Trust Stream delivers always-on, actionable insights that empower communicators to build, propel, and maximize trust.

ArchieAI: Edelman's Proprietary LLM

Archie is Edelman’s proprietary Large Language Model (LLM), trained on the world’s only Trust data lake of over 20 years of Trust Barometer research. Archie can provide real-time trust-building recommendations with up to 97% accuracy, enabling communicators to make quick decisions that drive results.

News and Insights

Our Work

Our work brings together strategy, creativity, and technology to help brands lead with confidence. Every project is designed to build trust, spark conversation, and drive meaningful results that last.

Our Global Leads

Daphne Goh

AI Globalization Lead
APAC

Noel Christopher

Executive Vice President, Global AI & Product

Gianmarco Giunti

Executive Vice President, AI EMEA

Ryan Cudney

General Manager, PNW & US Head of Transformation

Andrew Dawson

Vice President, Global AI & Product & AI Solutions Architect

Mirza Germovic

Senior Vice President, Global AI & Product
Contact Us
Please fill out the form and we will be in touch with you shortly.