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    As AI evolves from a tool to an autonomous agent, trust becomes essential.

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    Agentic AI is reshaping industries. We guide clients through this transformation—helping them unlock new efficiencies while ensuring innovation is built on a foundation of trust.

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    Synthetic audiences trained to simulate your target personas

    Built with trusted data and grounded in Edelman’s audience expertise, Archie AI Personas simulate the behaviors and responses of stakeholder groups to help teams quickly understand perspectives, test ideas and shape strategies with greater confidence and speed.

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    Generative Engine Optimization to take control of brand visibility in the era of AI search

    Our GEOsight offering ensures your brand shows up accurately and consistently in AI-generated search results. We combine deep expertise in earned media, content strategy, and real-time trust analytics to boost your visibility, shape your narrative, and protect your reputation in the transition from traditional search to AI-driven discovery.

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    Whether you're building your first roadmap or scaling AI across functions, our expert advisory offerings help you align strategy, governance, and culture to drive real business outcomes.

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    Empowering communicators to future-proof and level-up their teams

    Our tailored training programs equip your teams with the skills needed to harness AI’s potential responsibly, addressing ethics, trust, and regulation. We ensure your workforce is ready to integrate AI seamlessly into their workflows, driving efficiency and innovation.

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    Trust Stream

    Our real-time intelligence platform monitors reputational signals, misinformation risks, and stakeholder dynamics across survey data, earned media and social. Trust Stream delivers always-on, actionable insights that empower communicators to build, propel, and maximize trust.

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    ArchieAI: Edelman's Proprietary LLM

    Archie is Edelman’s proprietary Large Language Model (LLM), trained on the world’s only Trust data lake of over 20 years of Trust Barometer research. Archie can provide real-time trust-building recommendations with up to 97% accuracy, enabling communicators to make quick decisions that drive results.

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    Our work brings together strategy, creativity, and technology to help brands lead with confidence. Every project is designed to build trust, spark conversation, and drive meaningful results that last.

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    Using smart new innovation, we worked with National Grid to create awareness and understanding of t…

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    Mexican Pizza was set to make its long-awaited return to Taco Bell Canada after fans had been clamo…

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    Imagination Engine Chatbot

    LEGO also reviewed gifting across the peak holiday period and discovered that customers were overlo…

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    AI Globalization Lead
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    Executive Vice President, AI EMEA

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    General Manager, PNW & US Head of Transformation

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    Vice President, Global AI & Product & AI Solutions Architect

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    Senior Vice President, Global AI & Product
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