Successful AI Integrations Depend on Trust

As AI evolves from a tool to an autonomous agent, trust becomes essential.

At Edelman, we help organizations drive meaningful value from AI responsibly—infusing transparency, accountability, and reliability into every stage of adoption. From stakeholder alignment to integrating generative AI into workflows, our approach ensures systems are explainable, ethical, and business-aligned.

Agentic AI is reshaping industries. We guide clients through this transformation—helping them unlock new efficiencies while ensuring innovation is built on a foundation of trust.

Edelman AI solutions

AI Maturity & Business Transformation

Helping organizations accelerate meaningful, impactful AI transformation

Whether you're building your first roadmap or scaling AI across functions, our expert advisory offerings help you align strategy, governance, and culture to drive real business outcomes.

Enablement & Upskilling

Empowering communicators to future-proof and level-up their teams

Our tailored training programs equip your teams with the skills needed to harness AI’s potential responsibly, addressing ethics, trust, and regulation. We ensure your workforce is ready to integrate AI seamlessly into their workflows, driving efficiency and innovation.

Custom Models & Agents

Cutting-edge tools, built for comms and tailored to real business objectives

Our advanced proprietary solutions are tailored to your brand voice, stakeholder ecosystem, and strategic needs. From AI-enhanced tools to smart, connected agent systems, we help your teams move faster, engage smarter, and deliver impact at scale.

Our proprietary AI tools

News and Insights

Our Work

We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.

Our Global Leads

Daphne Goh

AI Globalization Lead
APAC

Noel Christopher

Executive Vice President, Global AI & Product

Gianmarco Giunti

Executive Vice President, AI EMEA

Gavin Spicer

UK Chief AI Officer & Managing Director EMEA

Ryan Cudney

General Manager, PNW & US Head of Transformation

Andrew Dawson

Vice President, Global AI & Product & AI Solutions Architect

Mirza Germovic

Senior Vice President, Global AI & Product
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