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- Global (EN)
- Africa (EN)
- Australia (EN)
- Belgium (EN)
- Brasil (PT)
- Canada (EN)
- Canada (FR)
- China (CN)
- France (FR)
- Germany (DE)
- Germany (EN)
- Hong Kong, China (EN)
- India (EN)
- Indonesia (EN)
- Ireland (EN)
- Italy (IT)
- Italy (EN)
- Japan (JP)
- Korea (KR)
- Latin America (ES)
- Malaysia (EN)
- Middle East (EN)
- Netherlands (EN)
- Spain (ES)
- UK (EN)
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Bridging the Gap in Audience Insight
Modern culture is fleeting, fragmented, and fast-moving.
Communicators need always-on insight between research cycles
Maintaining continuous audience feedback is increasingly resource-intensive
There’s only one chance to get the message right
Archie AI Personas fill this gap — They simulate real audience perspectives in real time, giving you fast, credible insights that help you make informed decisions when it matters most.
Simulate, Test, and Refine Communications in Real Time
Archie AI Personas use validated data and Edelman’s proprietary research and trust intelligence to model audience behavior and guide confident action.
- Shape strategy in real time: Anticipate how your audiences might respond to emerging trends, issues, or competitor moves.
- Personalize campaigns with precision: Get tailored insights, recommendations, and creative guidance for each audience segment.
- Launch with confidence: Test high-stakes communications safely before going public.
Powered by Trust. Built for Communicators
Edelman’s Archie AI Personas are uniquely designed for real-world communications — grounded in trust, rigor, and security.
Why leading brands trust Edelman’s Archie AI Personas
Trust-native by design
Powered by Archie, Edelman’s proprietary large language model (LLM) trained on 25 years of trust data
Fresh, high-quality data
Trained on earned media, primary research, social insights, and proprietary psychographic analysis
Enterprise-safe
Hosted on Edelman’s secure enterprise platform with built-in guardrails, bias checks, and “do-not-say” filters.
Expert-validated
Every output is reviewed and contextualized by Edelman’s communications and industry specialists.
Combining data-driven intelligence, communications heritage and AI precision for smarter decision-making.
Built with Rigor. Applied with Flexibility
Each AI Persona is designed to mirror your real audiences - using Edelman’s proven frameworks and data standards. They can be applied across the entire communications cycle:
Scenario Planning
Develop a deeper understanding of key stakeholder perceptions & attitudes.
Campaign Ideation
Generate audience-specific strategy briefs and uncover new storytelling opportunities.
Content Personalization
Co-create with AI and tailor messages for multiple audience profiles.
Message Testing
Provide feedback, sharpen copy and identify gaps & risks — before going live.
See how Archie AI Personas could work for your team.
Discover how AI is revolutionizing market research and empowering communicators to understand, test, and adapt strategies at the pace of modern culture. Join experts from Edelman and OpenAI as they unpack the future of intelligence in an AI-driven world.
Still have questions about Archie AI Personas?
Explore our FAQs below to learn how they deliver faster, deeper audience insight.
Accuracy will always vary depending on the available training data. Conducting synthetic research with AI personas should always be done as a supplement to other research methodologies and human validation is critical. But when you need directional guidance quickly, AI personas can provide high-quality insights when there isn’t time to run a new focus group.
A key benefit of AI Personas is the ability to simulate even the most niche of stakeholder groups, as long as there is reliable data to train them on. At Edelman we’ve built models to help clients communicate to industry media, general population demographics and professional groups. We’ve also developed highly specialized personas based on historical behaviors, purchase habits, and trust indicators.
Yes, this is a key use case for AI personas. When you need to test messaging and creative for a product launch or announcement that is embargoed, conducting synthetic research is a great way to predict responses without sharing confidential information. Our AI models are hosted on Edelman’s secure enterprise platform to ensure confidential data is kept safe.
Training a new AI Persona can take a few weeks, depending on the data that is being used and the level of configuration needed. But once these personas have been created they can be used to turn around insights in a matter of minutes, giving you access to real-time analysis and message testing whenever you need it.
Let’s Talk
See Archie AI Personas in action. Request your demo today — and understand your audiences before you speak to them.
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