Last night, Richard Edelman humbly accepted their International Leadership Award, together with fellow honorees U.S. Senator Mark Kirk (R-IL) and Steven and Janice Hefter.
Edelman Digital provides insight on the latest news and trends in digital and social media. This week, read about Snap Inc. and Instagram's new "save draft" feature.
Graduates of the Edelman Immersion Program share words of wisdom for communications pros and those looking to succeed in this fast-paced and ever-changing environment.
So this blog was triggered by a few things – some light weight and some more poignant but all of them share a common theme.
Tamara Snyder moderated a panel discussion for HRMAC’s social media interest group exploring how organizations can build successful advocacy programs and attract top talent using social media.
Despite decades of progress on environmental initiatives, many companies still face challenges building CSR programming that resonates across the organization.
Edelman partnered with Girl Rising to create #62MillionGirls in support of the Let Girls Learn initiative launched by First Lady Michelle Obama.
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
To promote ConAgra Foods, Inc., we engaged YouTube Influencer Feast of Fiction. In four custom videos, Feast of Fiction shows how to use Ro*Tel, Wolf Brand Chili, PAM cooking spray, Swiss Miss, Hunt’s tomatoes and Reddi-wip in creative recipes inspired by X-Files, Game of Thrones, The Walking Dead and House of Cards. To date, the series has received over 333,000 views, 8,500 likes and 2,500 comments.
To show off the features of BRP’s new Cyclops Gear CGX2 camera, we engaged YouTube tech influencer UrAvgConsumer. The video launched on Black Friday and drove viewers to purchase the camera. To date, it has received over 71,000 views, 2,800 likes, and 370 comments.
Campbell’s Soup’s multi-influencer cooking campaign has reached over 305,000 viewers, resulting in over 21,800 likes and 1,350 comments. The program engaged Divas Can Cook, Weelicious, and Karla Celis to create six custom videos integrating Campbell’s Condensed Soups in recipes made for #RealRealLife.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.