Richard Edelman spent the past week in Seoul and Tokyo, visiting with our impressive local teams and calling on our global clients.
We hope that you’re getting as excited for Election Day as we are, and we encourage you to join in as we take #TimeOffToVote.
Today, Google’s algorithm looks at more than 200 unique signals when determining what a user will see in the search results.
On the fintech battlefield, startups and legacy firms warily eye each other’s next move, wondering if this is it – if they must “collaborate or die.”
Health-related marketing campaigns in Brazil are subject to firm restrictions from municipal, state and federal governments.
The energy industry has entered its own post-modern era – characterized by new power dynamics, decentralization and strange bedfellows.
Technology policy issues are at the center of many of the big debates of this campaign — including on issues like trade and national security.
Observations from SXSW Eco: The energy industry – one of the most traditional, centralized, linear industries on the planet – is rapidly entering its own post-modern era, perhaps never to look back.
Today Facebook officially launched Workplace by Facebook, its enterprise collaboration platform. Edelman has been beta testing Workplace since earlier this year.
Edelman partnered with Girl Rising to create #62MillionGirls in support of the Let Girls Learn initiative launched by First Lady Michelle Obama.
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
To promote ConAgra Foods, Inc., we engaged YouTube Influencer Feast of Fiction. In four custom videos, Feast of Fiction shows how to use Ro*Tel, Wolf Brand Chili, PAM cooking spray, Swiss Miss, Hunt’s tomatoes and Reddi-wip in creative recipes inspired by X-Files, Game of Thrones, The Walking Dead and House of Cards. To date, the series has received over 333,000 views, 8,500 likes and 2,500 comments.
To show off the features of BRP’s new Cyclops Gear CGX2 camera, we engaged YouTube tech influencer UrAvgConsumer. The video launched on Black Friday and drove viewers to purchase the camera. To date, it has received over 71,000 views, 2,800 likes, and 370 comments.
Campbell’s Soup’s multi-influencer cooking campaign has reached over 305,000 viewers, resulting in over 21,800 likes and 1,350 comments. The program engaged Divas Can Cook, Weelicious, and Karla Celis to create six custom videos integrating Campbell’s Condensed Soups in recipes made for #RealRealLife.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.