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2025 Edelman Trust Barometer

The 25th anniversary edition will launch in January. Be the first to receive the report.

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Richard Edelman's 6AM Blog
America’s New News Influencers
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Inside Edelman: Meet our U.S. Culture Champions – Jaymie Polet
Culture & Trends
Closing the Skills Gap: The Importance of Increasing Veteran-Ready Workplaces

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Edelman’s 2024 AI Landscape Report

The generative AI market is vast - and evaluating which tools are available and worth investing in is challenging and time-consuming. Thankfully, Edelman has done all the necessary vetting k, so you don’t have to. In this first-of-its-kind evaluation guide, you’ll learn which tools are the most enterprise-ready for a variety of marcom initiatives, and why.
REPORT

2024 Connected Crisis Study

The 2024 Connected Crisis data identifies increasing volatility that is shaping the reputation risk landscape and confirms the reality that crises are now an ever-present reality for organizations worldwide. The third edition of our study continues to track the dynamic and evolving nature of these challenges, underscoring the critical need for constant adaptability and resilience in the face of ongoing uncertainty.

Our Work

For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
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DP World: The Move to -15
Code my Crown

Dove: Code My Crown
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Allegra: Allegra Airways
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Ajinomoto: #CancelPizza
Hidden Codes

Xbox: Hidden Fan Codes
IKEA SHT

IKEA Canada: SHT
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The Social Swap

2024 Edelman-LinkedIn B2B Thought Leadership Impact Report

Edelman and LinkedIn collaborated on the sixth annual B2B Thought Leadership Impact Report to examine how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.

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Longevity Lab

Your source for understanding and engaging the influential 55+ demographic. This generation is redefining aging and holds substantial economic power, making them a critical audience for brands.

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Gen Z Lab

A dedicated consortium of 250+ GenZers around the globe, poised and ready to help marketers and brand leaders engage their generation effectively.

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Our Climate Commitments

We believe climate change is the biggest crisis we face as a society. Addressing this challenge requires creative solutions, unprecedented collaboration and innovation to drive positive change.

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