Global (EN)

  • Start your journey with Edelman

    Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

     BROWSE CAREERS gn-img/
    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

     Contact Us
    Featured Latin America Electoral Report: July 2026 The New Business of Impact Impact no longer sits at the edge of business. As companies become more intentional about defining impact and deciding where it should influence decisions, leaders are rethinking how the work is led across the enterprise. KEEP READING Colombia 2026–2030 Presidential Elections Results, Challenges, and First 100 Days Colombia has elected a new president for a single four-year term, as reelection is constitutionally prohibited. This year’s electoral cycle unfolded in three main stages: legislative elections and inter-party primaries in March, the first presidential round in May, and the runoff election in June. KEEP READING Explore All Insights

    The Great Gen Z Divide

    .

    Gen Z isn’t one generation anymore – it’s fracturing across multiple dividing lines

    Edelman Gen Z Labs presents The Great Gen Z Divide, a report that uncovers how Gen Z 1.0 (ages 23–29) and Gen Z 2.0 (ages 13–22) are shaping the future in radically different ways. From trust and identity to politics and consumer behavior, this divided generation is rewriting the rules for brands.

    The report, with findings from the 2025 Edelman Trust Barometer Special Report: Brand Trust, From We to Me, reveals why Gen Z now looks to brands more than institutions for stability - and what it takes to meet their expectations for personalization, proximity, and daily value. For brands that get it right and build trust with these audiences, the rewards can be powerful. Get it wrong and Gen Z will walk away.

    If you want to engage the generation driving today’s culture and tomorrow’s growth, you need to understand the divide.

    Fill out the form to get your copy of the report today.

     

    Access the report now


    .
     

    Discover More About Gen Z

    Explore more insights, reports, and perspectives from Edelman’s Gen Z experts.

    Connect with our Gen Z experts?

    Discover how Edelman can help you engage this generation.
    Talk to an Expert