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    Thirty Years as CEO Marking 30 years as CEO of Edelman, Richard Edelman looks back on the bold decisions, industry shifts and commitment to independence that shaped the firm’s growth. He also shares his vision for the future, with trust, innovation and AI at the center of Edelman’s next chapter. KEEP READING
    Corporate Affairs has a seat at the table. Now it has to deliver. Corporate Affairs and communications leaders have spent years turning expertise in reputation and storytelling into a larger role in business decisions. Many have gotten there. What was once a function brought in to communicate decisions after they were made is now helping shape them, with a stronger voice in business strategy. KEEP READING
    Two Things Every AI Agent Needs Before It Goes Live Enterprises are moving quickly to put AI agents to work. But building agents that can perform specific tasks is only part of the challenge. The harder question is whether the organization is prepared for those agents to act together on longer, multi-step workflows. KEEP READING
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    The Great Gen Z Divide

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    Gen Z isn’t one generation anymore – it’s fracturing across multiple dividing lines

    Edelman Gen Z Labs presents The Great Gen Z Divide, a report that uncovers how Gen Z 1.0 (ages 23–29) and Gen Z 2.0 (ages 13–22) are shaping the future in radically different ways. From trust and identity to politics and consumer behavior, this divided generation is rewriting the rules for brands.

    The report, with findings from the 2025 Edelman Trust Barometer Special Report: Brand Trust, From We to Me, reveals why Gen Z now looks to brands more than institutions for stability - and what it takes to meet their expectations for personalization, proximity, and daily value. For brands that get it right and build trust with these audiences, the rewards can be powerful. Get it wrong and Gen Z will walk away.

    If you want to engage the generation driving today’s culture and tomorrow’s growth, you need to understand the divide.

    Fill out the form to get your copy of the report today.

     

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