2012 Edelman Trust Barometer

About Trust

For our newest findings, please visit the 2017 Edelman Trust Barometer

We believe that trust is an asset that enterprises must understand and properly manage in order to be successful in today’s complex operating environment. Unlike reputation, which is based on an aggregate of past experiences with a company or brand, trust is a forward facing metric of stakeholder expectation.

Read More
Contact us

Contact us

Edelman is interested in hearing from you. Please select your primary interest.