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2012 Edelman Trust Barometer

About Trust

For our 2014 Edelman Trust Barometer, please visit The 2014 Edelman Trust Barometer

The 2012 Edelman Trust Barometer examines trust in four key institutions -- government, business, media and NGOs -- as well as communications channels and sources. This is the 12th year of the study and this year we took a deeper look at what drives trust.

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