For our newest findings, please visit The 2016 Edelman Trust Barometer
We believe that trust is an asset that enterprises must understand and properly manage in order to be successful in today’s complex operating environment. Unlike reputation, which is based on an aggregate of past experiences with a company or brand, trust is a forward facing metric of stakeholder expectation.
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Data and insights about trust in business, government, media and NGOs around the world -- featuring results from 25 countries.
How levels of trust in business, government, media and NGOs compare, and what we can learn from the results.
The data reveals that the factors responsible for shaping current trust levels are less important than those that will build future trust.
More about trust
Why Stakeholder Engagement is Integral to the Success of A Healthcare Media Relations Campaign 
Trust on the Brink 
My Cause in Canada 
Perspectives on Trust Shared in Miami’s Latin America Launch Event 
Building Trust From The Inside Out: Engaging Employees As The New Influencers 
Trust in U.S. Financial Services Still Low Despite Economic, Market Gains 
Trust Around the World 
Latin America: Civil Society on the Rise 
Shadow Over A Sunny Region: Trust in Asia Pacific 
The U.S.: In Whom Do We Trust? 
In Trust, as in Real Estate, It’s All About Location 
What the 2012 Edelman Trust Barometer Means for Purpose 
Stay Away from Partisan Politics 
The Year in Trust 
Richard Edelman on 2012 Trust Barometer Findings 
Business Must Earn License To Lead 
Record Decline in CEO Credibility 
Trust in Government Suffers a Severe Breakdown Across the Globe