For our 2014 Edelman Trust Barometer, please visit The 2014 Edelman Trust Barometer
The 2012 Edelman Trust Barometer examines trust in four key institutions -- government, business, media and NGOs -- as well as communications channels and sources. This is the 12th year of the study and this year we took a deeper look at what drives trust.
Data and insights about trust in business, government, media and NGOs around the world -- featuring results from 25 countries.
How levels of trust in business, government, media and NGOs compare, and what we can learn from the results.
The data reveals that the factors responsible for shaping current trust levels are less important than those that will build future trust.