You don’t have to look far to find gamification in your daily life. Whether it’s earning points for recycling, continuing a Snapchat streak, or achieving a Starbucks reward, brands and companies are tapping into our primitive need for competition and recognition to capture our attention.
We’re turning to gamification to tackle another pressing business challenge: navigating transformational change. This may come to life through a new strategy, a new organizational structure, a new operating model or process, or new behaviors – and sometimes, all the above. Gamification can be a powerful part of the communications mix, helping employees embed transformation in their operations and create lasting change.
Read on for more on how we’re doing it: