Contact

Global Practices

Using Gamification to Support Lasting Change

by and

Published

You don’t have to look far to find gamification in your daily life. Whether it’s earning points for recyclingcontinuing a Snapchat streak, or achieving a Starbucks reward, brands and companies are tapping into our primitive need for competition and recognition to capture our attention.

We’re turning to gamification to tackle another pressing business challenge: navigating transformational change. This may come to life through a new strategy, a new organizational structure, a new operating model or process, or new behaviors – and sometimes, all the above. Gamification can be a powerful part of the communications mix, helping employees embed transformation in their operations and create lasting change.

Read on for more on how we’re doing it:

Contact us

Contact us

Edelman is interested in hearing from you. Please select your primary interest.