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25 Years of Trust
Featured How Content Strategy Drives B2B Deals Forward One of the most critical components of a successful B2B content strategy is understanding your audience. Not just who they are, but how they think, what drives their decisions, and how they navigate the buying journey. KEEP READING The Challenger Opportunity: Why Bold Content Levels the B2B Playing Field In B2B marketing, there’s a lingering myth that legacy always wins: that the company with the biggest name, deepest pockets, and longest history is automatically the best choice. But that’s not always the case. KEEP READING The Battle for B2B Influence is Won Before Sales Walks In: Shaping Perception and Engaging Hidden Buyers A 5th century strategist may seem an unlikely reference for today’s B2B buying cycle, but in fast-paced, competitive markets where technology enables competitors to quickly gain an advantage, and buyers are overwhelmed with information, the ancient strategist had a point. KEEP READING Explore All Insights
Global (EN)
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Middle East
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Middle East

Start your journey with Edelman Middle East

Looking for work that matters? Explore careers at Edelman Middle East and join a global team committed to shaping conversations, building trust, and driving change.

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Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman Middle East can partner with your business.

 Contact Us

Start your journey with Edelman

Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

 Contact Us
//edelmancom.cachefly.net/sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

25 Years of Trust
Featured How Content Strategy Drives B2B Deals Forward One of the most critical components of a successful B2B content strategy is understanding your audience. Not just who they are, but how they think, what drives their decisions, and how they navigate the buying journey. KEEP READING The Challenger Opportunity: Why Bold Content Levels the B2B Playing Field In B2B marketing, there’s a lingering myth that legacy always wins: that the company with the biggest name, deepest pockets, and longest history is automatically the best choice. But that’s not always the case. KEEP READING The Battle for B2B Influence is Won Before Sales Walks In: Shaping Perception and Engaging Hidden Buyers A 5th century strategist may seem an unlikely reference for today’s B2B buying cycle, but in fast-paced, competitive markets where technology enables competitors to quickly gain an advantage, and buyers are overwhelmed with information, the ancient strategist had a point. KEEP READING Explore All Insights

2025 Edelman Trust Barometer

A Difference in Trust

EXPLORE THE FINDINGS

NEWSROOM

B2B
The Challenger Opportunity: Why Bold Content Levels the B2B Playing Field
B2B
The Battle for B2B Influence is Won Before Sales Walks In: Shaping Perception and Engaging Hidden Buyers
6 A.M.
News Creators on TikTok

NEWSROOM

B2B
The Challenger Opportunity: Why Bold Content Levels the B2B Playing Field
B2B
The Battle for B2B Influence is Won Before Sales Walks In: Shaping Perception and Engaging Hidden Buyers
6 A.M.
News Creators on TikTok

.

REPORT

Special Report: Trust at Work in the UAE

The report reveals a new polarization in the workplace, marked by a global widening gap between associates and executives in optimism about their personal economic futures. This chasm is affecting performance, productivity, and mental health, and employers have an opportunity to close it to increase trust throughout society.
REPORT

Edelman’s 2024 AI Landscape Report

The generative AI market is vast - and evaluating which tools are available and worth investing in is challenging and time-consuming. Thankfully, Edelman has done all the necessary vetting k, so you don’t have to. In this first-of-its-kind evaluation guide, you’ll learn which tools are the most enterprise-ready for a variety of marcom initiatives, and why.

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For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
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