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FeaturedThe Rise of the Hidden Buyer: Rethinking B2B Influence Beyond the Obvious What if the biggest threat to your next customer win isn't the competition, but the people in the room you never even knew were there? KEEP READING
News Creators on TikTokZohran Mamdani’s stunning victory in New York City’s Democratic mayoral primary is a wake-up call for all communicators. Take creators seriously if you want to win the public argument. KEEP READING
The TikTok Effect: The New York City Democratic Mayoral PrimaryHow Zohran Mamdani used TikTok, influencers, and grassroots digital strategy to defeat Andrew Cuomo in the 2025 NYC mayoral primary.KEEP READING
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Looking for work that matters? Explore careers at Edelman Middle East and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman Middle East can partner with your business.
FeaturedThe Rise of the Hidden Buyer: Rethinking B2B Influence Beyond the Obvious What if the biggest threat to your next customer win isn't the competition, but the people in the room you never even knew were there? KEEP READING
News Creators on TikTokZohran Mamdani’s stunning victory in New York City’s Democratic mayoral primary is a wake-up call for all communicators. Take creators seriously if you want to win the public argument. KEEP READING
The TikTok Effect: The New York City Democratic Mayoral PrimaryHow Zohran Mamdani used TikTok, influencers, and grassroots digital strategy to defeat Andrew Cuomo in the 2025 NYC mayoral primary.KEEP READING
Explore All Insights
Start your journey with Edelman
Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedThe Rise of the Hidden Buyer: Rethinking B2B Influence Beyond the Obvious What if the biggest threat to your next customer win isn't the competition, but the people in the room you never even knew were there? KEEP READING
News Creators on TikTokZohran Mamdani’s stunning victory in New York City’s Democratic mayoral primary is a wake-up call for all communicators. Take creators seriously if you want to win the public argument. KEEP READING
The TikTok Effect: The New York City Democratic Mayoral PrimaryHow Zohran Mamdani used TikTok, influencers, and grassroots digital strategy to defeat Andrew Cuomo in the 2025 NYC mayoral primary.KEEP READING
Explore All Insights
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