Search Results

Edelman has been at the forefront of understanding this intangible force of society, observing seismic shifts in institutional trust over the past 25 years.

For more than 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action.

The 2026 Edelman Trust Barometer will reveal what’s driving belief, skepticism, and influence in today’s polarized environment, uncovering how leaders can bridge divides and use trust to drive growth, credibility, and impact.

Divisions deepen as trust falters; business must lead with competence and ethics.

Brand trust has shifted from societal purpose to personal relevance—today, consumers seek optimism, support, and emotional connection from the brands they choose.

Distrust grows; business faces rising expectations to lead amidst faltering government, media trust.

Edelman’s Gen Z Lab is a dedicated advisory comprised of 250+ Edelman Gen Zers from around the globe designed and equipped to help brands future-proof their business for the next generation of consumers.

Edelman’s GEOsight ensures your brand shows up accurately, authoritatively, and ahead of the competition when it matters most.

Discover Archie AI Personas — Edelman’s proprietary AI solution that delivers real-time audience insight, built on 25 years of trust intelligence.

The Move to -15°C resets frozen food standards to cut emissions and boost resilience.