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Download the 2026 Edelman Trust Barometer Special Report: Brand Growth in an Insular World to explore how trust, relevance, consumer insularity, and brand strategy drive growth.

Edelman’s Trust and Health report reveals declining trust, division, and confusion, with many people believing contested health claims worldwide.

Edelman’s Trust and Health report reveals declining trust, division, and confusion, with many people believing contested health claims worldwide.

The 2026 Edelman Trust Barometer will reveal what’s driving belief, skepticism, and influence in today’s polarized environment, uncovering how leaders can bridge divides and use trust to drive growth, credibility, and impact.

Explore Edelman’s 100-Year Life Report to see how longevity and the 55+ consumer are reshaping markets, culture, and brand growth.

Your source for understanding and engaging the influential 55+ demographic. This generation is redefining aging and holds substantial economic power, making them a critical audience for brands.

Edelman House at Cannes Lions 2026. Where trust, creativity, and culture collide. Meet the marketers, creators, platforms, and media shaping the future of earned influence and brand growth.

For more than 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action.

Edelman has been at the forefront of understanding this intangible force of society, observing seismic shifts in institutional trust over the past 25 years.

The Edelman Trust Institute collects data, publishes insights, and fosters partnerships to advance the study and measurement of trust in society.