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For more than 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action.

Discover Edelman’s Power of 55 – a curated list of trusted 55+ creators shaping longevity marketing and helping brands reach today’s high-spend older consumers.

The 25th report shows rising support for aggression driven by polarization and grievance.

The realities of climate change are evident with more frequent and devastating weather events impacting people all over the world.

Divisions deepen as trust falters; business must lead with competence and ethics.

Brand trust has shifted from societal purpose to personal relevance—today, consumers seek optimism, support, and emotional connection from the brands they choose.

Distrust grows; business faces rising expectations to lead amidst faltering government, media trust.

Edelman’s Gen Z Lab is a dedicated advisory comprised of 250+ Edelman Gen Zers from around the globe designed and equipped to help brands future-proof their business for the next generation of consumers.

Edelman’s GEOsight ensures your brand shows up accurately, authoritatively, and ahead of the competition when it matters most.

Discover Archie AI Personas — Edelman’s proprietary AI solution that delivers real-time audience insight, built on 25 years of trust intelligence.