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Edelman Trust Barometer
The Edelman Trust Barometer is the world’s most comprehensive study of trust in institutions - spanning business, government, media, and NGOs.
What is the Edelman Trust Barometer?
Conducted annually across global markets since 2000, it reveals how trust is built, lost, and regained in an ever-evolving world. As a signature asset of Edelman, the Trust Barometer provides the data and insight that shape the firm’s counsel to clients. It helps leaders understand public expectations, navigate societal shifts, and use trust as a strategic advantage to lead with credibility and drive lasting impact.
The 2026 Edelman Trust Barometer will reveal what’s driving belief, skepticism, and influence in today’s polarized environment, uncovering how leaders can bridge divides and use trust to drive growth, credibility, and impact.
Special Reports
Specialized analyses on a range of timely and relevant topics to study the implication of trust on the issues of the day.
Trust is the ultimate currency in the relationship that all institutions — businesses and brands, governments, NGOs, media — build with their stakeholders. Trust enables an organization to operate, lead and thrive.
Join The TrustMakers (A podcast from Edelman and Advertising Week), where listeners connect with global experts to learn what it takes to build trust in today’s society.
Listen to the latest podcast from The Trustmakers
Reports Archive
Explore more than 25 years of Edelman Trust Barometer research, tracking how trust in business, government, media and NGOs has evolved around the world.
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