Trust and Innovation

For our newest findings, please visit the 2017 Edelman Trust Barometer

Our 2015 Edelman TRUST BAROMETER study found that countries with higher trust levels overall also show a greater willingness to trust new business innovations.

Building trust is essential to successfully bringing new products and services to market, and building trust in new business innovations requires that companies demonstrate clear personal and societal benefits, behave with integrity and engage with customers and stakeholders throughout the process.

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Building Trust

Trust is built through specific attributes, which can be organized into five performance clusters: integrity, engagement, products and services, purpose and operations.

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