After seeing a significant rise in trust at the outset of the pandemic, financial services saw a sharp trust decline at the turn of the year. This trend marked a decoupling of the financial services sector and the business community more widely whose trust levels, since the Financial Crisis, had risen largely in tandem with one another. Against this backdrop, our latest research points to a number of themes which are powerful trust-builders for financial services companies and their leadership teams.

Explore the findings of our report in more detail here.