Please join Edelman for an important conversation on how brands should respond to systemic racism on Tuesday, June 9 at 1:00pm ET.
In the wake of the murder of George Floyd, people around the world are calling for our institutions—government, business, NGOs and media—to dismantle systemic racism, structural inequalities and social injustices. For companies and brands, this is not a time to be silent – it’s a moment for clear communications backed by action.
To better understand the expectations of brands in responding to systemic racism, Edelman has conducted a pulse survey in the U.S. From this survey, we hope to better understand how brands should address systemic racism and take action to advocate for Black Americans.
The findings will be discussed by Richard Edelman, CEO; Russell Dubner, president & CEO, Edelman U.S.; Lisa Ross, chief operating officer, Edelman U.S.; Trisch Smith, global diversity and inclusion officer; Judy John, global chief creative officer; Esi Eggleston Bracey, EVP and COO of NA Beauty and Personal Care, Unilever; and Frank Cooper, senior managing director and global chief marketing officer, BlackRock.