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    Are You Investing in What Drives Growth?

    What if you could prove the real impact of Earned in creating campaign ROI? The Earned Growth Engine looks beyond impressions to show how Earned drives commercial growth and improves Paid performance.

     

    Campaign results measured by the Earned Growth Engine

    Up to
    223%
    Paid efficiency lift from Earned
    Up to
    1,500%
    Total Earned campaign ROI

     


    The Paid-First Model Has Hit a Ceiling

    The cost of buying attention keeps rising, while the returns of bought attention keep failing.

    Global advertising spend has increased 2.8X faster than global GDP for the last decade

    85% of ads fail to meet 2.5 second attention / memory threshold

    94% of brand visibility in AI search results comes from non-paid sources

    In this environment, brands are overpaying to compensate for ideas that do not travel.

     

     

    Our Approach Uses Earned to Drive Growth

    Earned is a strategy, not a channel. Earned-led ideas are built to travel through trusted voices across earned media, social, creators, and communities, creating demand and making every paid dollar work harder.

    Paid-First

    • Prioritizes control and reach
    • Guesses where attention will be
    • Scales through spend

    Earned-First

    • Prioritizes relevance and credibility
    • Validates where attention is first
    • Scales what resonates

     

    Meet the Earned Growth Engine

    Helping brands detect signals earlier, validate ideas faster, make smarter decisions, and prove earned impact.

     

     

    Powered by industry-leading AI and Data Solutions

    Proprietary Intelligence

    Surface opportunities that others miss

    Curated dataset combining thousands of cultural tastemakers.

    Codified Expertise

    Back the best ideas faster

    Agentic system trained on Edelman frameworks and 25 years of Trust Barometer insights

    Compounding Value

    Get smarter with every campaign

    Best-in-class attribution across channels, platforms, and creators continuously improve performance

     

    Proving the True Business Impact of Earned

    Traditional Earned attribution starts with reach. Our advanced attribution models start with business outcomes, isolate commercial impact, and measure how Earned improves Paid performance:

    • Measures the direct commercial impact of Earned
    • Captures the multiplier effect when Earned and Paid work together
    • Makes performance actionable with real-time, granular attribution

    Make Earned the strategy. Make Paid work harder.
    Get in touch to learn how the Earned Growth Engine can help you identify what resonates, scale what works, and measure impact with more confidence.