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    WEF 2002: When the World Came to New York In the months following 9/11, the World Economic Forum’s move from Davos to New York became a powerful show of confidence in the city’s recovery. Richard Edelman looks back on the decision and the optimism it brought during a time of uncertainty. KEEP READING
    Japan’s FY2027 Budget Requests: Investing in a “Strong and Prosperous Japan” Japan’s FY2027 budget requests offer an early view of how the Takaichi administration intends to translate its “responsible proactive fiscal policy” into practice. The record JPY 143 trillion (USD 931 billion) headline matters, but the more important signal is where the government wants to build capacity. Across AI and semiconductors, energy, healthcare and defense, public spending is increasingly being used to strengthen the technologies, infrastructure, production capacity and supply chains Japan considers critical to growth, economic security and resilience. For businesses, this could create new opportunities—but also greater expectations around domestic investment, innovation and supply resilience. The key question now is which of these ambitions survive budget negotiations and translate into actual funding by year-end. KEEP READING
    Twenty-Five Years After 9/11 Richard Edelman reflects on the 25th anniversary of 9/11, sharing personal memories, Edelman’s response and the enduring lessons of leadership, resilience and remembrance. KEEP READING
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    2024 Connected Crisis Study

    A new threat landscape emerges requiring an evolved approach to risk management

    The 2024 Connected Crisis data identifies increasing volatility that is shaping the reputation risk landscape and confirms the reality that crises are now an ever-present reality for organizations worldwide. The third edition of our study, continues to track the dynamic and evolving nature of these challenges, underscoring the critical need for constant adaptability and resilience in the face of ongoing uncertainty.

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    Organizations are facing a new era of AI- driven reputational challenges that are unpredictable, sophisticated and fast. We are seeing their impact in everything from deep fakes to misinformation-driven boycotts and the consequences of being unprepared are severe.

    Julian Payne, Global Chair, Crisis & Risk, Edelman

    2024 Key Findings

    Executives’ concerns have shifted to global elections and societal issues.

    Nearly 2 in 3 executives say their business is unprepared to respond to social equity & inclusion conversations or geopolitical issues.

    AI is the #1 concern for business leaders moving forward.

    This concern, driven by an awareness of its ability to cause reputational harm, is also the fastest-growing area of concern for the general public year-on-year.

    Emerging threats and the speed of attack are primary concerns.

    8 in 10 executives worry about the negative impact AI-driven misinformation and disinformation can have on a range of different aspects of their business.

    Informed opinion is the most concerned.

    Level of worry around the impact of AI on businesses rises the more familiar executives are with its capabilities and future potential.

    But businesses aren’t ready.

    78% of business executives recognize AI presents a step-change in how their company needs to prepare and adapt to crises. In addition, less than 1 in 2 are prepared to anticipate, identify and manage these threats.

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    Counter Disinformation Unit

    Expertise

    In response to the growing threats of mis and disinformation across the business and political landscape, Edelman has created the Counter Disinformation Unit, a dedicated global team set up to help clients navigate and protect themselves from the rising tide of AI-driven mis and disinformation threatening their operations, reputations, and stakeholder trust.

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