Our experts partner with you to assess your exposure to misinformation, disinformation, and adversarial narratives, develop robust pre-emptive and counter-disinformation playbooks, run bespoke training and immersive simulations, and implement proactive disinformation mitigation strategies.

Working with Edelman's in-house monitoring and analysis team, as well as specialist partners, we identify emerging narrative threats, suspicious amplification, deepfakes, manipulated media, and high-risk conversation shifts.

Once a threat or issue is identified, our team – supported by proprietary AI tools and workflows – helps you assess its severity, rapidly develop and pressure-test your response strategy, and execute that strategy across channels and audiences.

We develop content following counter-disinformation best practice to avoid amplifying harmful narratives. Our advice is informed by Edelman’s proprietary trust research, helping organizations understand not only what is being said, but what will build or undermine credibility with the stakeholders who matter.