The art of making it work


Edelman believes there’s no greater force than food in shaping our identity, our experiences, and our lives. That’s why we developed Foodx, an exploration of how food culture intersects with the most pressing topics of today. Let’s look at how tightening wallets are translating to delicious possibility.   
 

 

Trending Behaviors

 

GROCERY GAMING


Grocery Gaming

GROCERY GAMING


Consumers are finding cheap thrills in the savings game, bringing a refreshing competitive spirit in the quest to shop smartly.

HEIRLOOM EATING


Grocery Gaming

HEIRLOOM EATING


Consumers – especially those from communities of color – are reevaluating their approach to eating healthfully on a budget.

KITCHEN FLEXING


Grocery Gaming

KITCHEN FLEXING


Cooks are flexing their “kitchen” to the limits and cranking out surprising masterpieces in the process.

 

 

Tightening Wallets


Insights

 

 

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