My Provider is the most trusted to tell the truth about health issues

When asked how much they trust each group to tell the truth about health issues and how best to protect the public, respondents are more trusting of their primary care provider by a wide margin. Further, we see trust declines for all other sources. Remarkably, my CEO has fallen 9-points among employees in line with the decline for government leaders and journalists. The 10-point decline for journalists echoes the decline in trust on reporting of health media.

Edelman Trust Barometer 2024