What is your role and how long have you been at Edelman?
I've been at Edelman for almost four years, and ever since I joined this chosen family I've been working for the Brand practice, leading the Xbox Team in LATAM and the Booking.com team. Currently, I´m a Brand-Technology manager and part of the Quality Committee in the Mexico office.
How do you describe what you do for a living to your family and friends?
I always make sure to share that my day to day is full of excitement, and that the role I play at the agency with my clients and key stakeholders is very important to ensure that communication is clear and honest. Helping clients ensure messages are easily understood among their target audiences is a big part of my work.
What has been your favorite project you’ve worked on at Edelman?
One of the things that I like the most of working at Edelman is that I get to work for different clients from different industries, and I treasure great projects from all of them. I have worked on many great ones, but if I have to choose – among my very favorite accounts is Xbox. I’ve worked on this brand for almost a decade and last November, Mexico City was chosen as the home base for one of the biggest Xbox events of the year – an event called X018. The global team chose Mexico City in large part because it coincided with an event we started five or so years ago called Mexico FanFest where we brought together 10,000 Mexican gamers to celebrate all things Xbox. When Phil Spencer and Xbox Team came to Mexico to celebrate a great year with our fans in Mexico and across Latin America – it was such an amazing event. Fans, press and my Xbox friends and family from all over the world in my home town…it was epic!
It’s not all fun and games though, for Booking.com, I was very fortunate to launch – along with a great team from Edelman – Casa Ofrenda, a traditional Day of the Dead altar that was fragmented and turned into a holiday accommodation. This was available for booking exclusively on Booking.com and for a limited time only. Thousands of real Ceampasúchil flowers arranged by local artisans gave birth to the façade of four, interactive and themed rooms, all of which became a museum during the weekend when thousands of tourists visited to celebrate one of Mexico´s most emblematic festivities. Casa Ofrenda´s impact went abroad and has won awards around the world. Getting to share and amplify my culture is something I value and will always share as a reference of the work we do in Edelman Mexico.
What’s something that has surprised you about the career path you’ve chosen?
I've always wanted a career where I could meet people and this one has given me just that. I´m very lucky to work with colleagues not only here in Mexico, but also from around the world. And being on the agency side has given me the opportunity to fall in love with not one, but many industries and clients. This career, this job and this company keep challenging me after 10 years and that is something I value and look forward to continuing to explore – and as I grow, it’s something I’m really hoping I can help others with as well!
What excites you about work every day?
Every single day comes with new challenges and surprises. I can´t remember ever being bored at the office. I feel very satisfied coming home after work thinking of what adventure will await me in my inbox the next day!
How do you recharge?
I love to travel, so I try to make the most of my days off and book adventures through the year. It has been a great way to rest, collect adventure stories, meet people, refresh my ideas and reset my energy. What´s your personal mantra? “Slowly, I´m in a hurry”…this is something I´ve made part of my life and share with everyone I work with. We work in an industry that demands many things at the same time and with tight deadlines. Nevertheless, taking time to do things well and avoid mistakes by rushing is crucial for what we deliver. Taking care of details is key, particularly when you want to do something fast and well.
If you could solve any world issue, what would it be?
Global climate change. I constantly think about a car’s rear-view mirror warning— “objects in mirror are closer that they appear”—when I think of the effects of global warming. We have witnessed the catastrophic consequences; case in point, the fires raging at a record rate in Brazil's Amazon rainforest. This is a problem that threatens us all and it shocks me that even though we all see it coming, I don´t feel the urgency that we’re doing something about it.
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