Inside Edelman is an ongoing series that spotlights our colleagues who are doing extraordinary work across our network. This year’s International Women’s Day theme is #BreaktheBias and throughout the month of March, we’ll be highlighting strong voices from across the network who are championing women in the workforce, re-defining what “success” means and committing to a more gender equal world.
What does the word “success” mean to you?
Success has a very personal definition. For me it means having had the opportunity to study and thrive in a career I love and value. It also means having left a poor region and conquered a better life for me and my family. But even more than that, it means being at peace and doing what I love in a company that values and recognizes me.
What advice do you have for women with regard to finding “success”?
Don't be afraid to dream and achieve and, above all, allow yourself to live your version of success—both personally and professionally. Don't compare yourself to other people. Most of the time it will be frustrating. Focus on you! At the same time, look for references. Study women who left their mark on history, seek inspirations and motivations to move forward.
Have you ever experienced bias in your career? If so, how did you overcome it?
I once was asked by a boss (man) if I was dressed to “convince the client”. I felt disrespected and responded right away, leaving no room for any other comment. I encourage other women to take the same action and not stay quiet. Our response needs to be firm and immediate.
What steps do you think businesses need to take to #BreaktheBias?
Much more than blind recruitment processes, we need to train our leaders to have more diverse and inclusive perspectives. In addition, in many companies and segments, goals should be set for the professionals involved in the hiring processes. Also, promote initiatives that demonstrate how diversity contributes to everyone's results.
What advice would you give your younger self?
Believe in yourself, be persistent, fight for your dreams and ask for help and support when needed. Also, build strong relationships. Fortunately, I've unconsciously followed all this advice over the years, and that got me where I am today.
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Ana Sartor is Account Director, Corporate, in Edelman Sao Paulo.
