NEW YORK, June 22, 2023 - Edelman has won a Gold Lion in the Brand Experience & Activation category at this year’s Cannes Lions Festival. The firm also won four Silver Lions and four Bronze Lions.
Edelman took home the Gold Lion for Vaseline’s "See My Skin" campaign, which challenges systemic racism and deep-rooted healthcare inequalities in the U.S. by creating the world’s first database designed to search for conditions on skins of color.
Alongside the Gold Lion, Edelman won four Silver Lions and four Bronze Lions. See full list below.
Richard Edelman, CEO, Edelman said: “Brands have realized that politics, race and sustainability are now all top-of-mind issues for consumers and that’s why our 10-year journey at Cannes has yielded a Gold Lion, four Silvers and four Bronzes this year. Programs like Vaseline’s “See My Skin” break through because they answer a societal need and generate tangible results in sales and trust. We are taking purpose to a new place for the industry, beyond belief into action. These honors validate our approach that Trust drives growth and action earns Trust.”
Judy John, Global Chief Creative Officer, Edelman said: “The most powerful ideas are earned ideas that are rooted in culture. I couldn’t be prouder of our work that was recognized this week. Thanks to our clients and teams for the passion and perseverance to bring these important ideas to life. It’s a testament to our creative transformation along with attracting and retaining the best talent."
Below is a full list of this year’s results:
Campaign Name: See My Skin
Client: Vaseline
Category: Brand Experience & Activation
Sub-Category: Healthcare
Prize: Gold
Campaign Name: Mayo Hack
Client: Hellmann’s
Category: Brand Experience & Activation
Sub-Category: Single Market Campaign
Prize: Silver
Campaign Name: See My Skin
Client: Vaseline
Category: Brand Experience & Activation
Sub-Category: Culture & Context > Corporate Purpose & Social Responsibility
Prize: Silver
Campaign Name: Mayo Hack
Client: Hellmann’s
Category: PR
Sub-Category: PR Techniques > Use of Events & Stunts
Prize: Silver
Campaign Name: #KeepTheGrey
Client: Dove
Category: Social & Influencer
Sub-Category: Real-time Response
Prize: Silver
Campaign Name: See My Skin
Client: Vaseline
Category: Digital Craft
Sub-Category: Data & AI > Curation of Data
Prize: Bronze
Campaign Name: Wear ‘Em Out Store
Client: eBay
Category: PR
Sub-Category: Culture & Context > Cultural Insight
Prize: Bronze
Campaign Name: #LetHerGrow
Client: Dove
Category: Health & Wellness
Sub-Category: Brand-led Education & Awareness > PR
Prize: Bronze
Campaign Name: #LetHerGrow
Client: Dove
Category: Glass: The Lon for Change
Sub-Category: Glass
Prize: Bronze