New appointment will drive the agency’s effort to serve the US Hispanic market, Latin America and broader Miami market
Edelman is pleased to announce Carlos Correcha-Price as general manager of its Miami office, effective immediately. In this role, Correcha-Price will lead programs to address U.S. and Latin American clients interested in developing relationships with the Hispanic market. The office will also prioritize the growth of its digital practice, helping clients to evolve, promote and protect their brands; key elements of Edelman’s communications marketing framework. Correcha-Price reports directly to Allan McCrea Steele, CEO Latin America.
“Bringing Carlos back to Miami, with his multidisciplinary background and his wide experience with the firm, combined with our talented professionals in the office, will be a significant gain to our operations in the region,” said McCrea Steele. “He will be responsible for leading client relationships, building core strategies and driving new business opportunities.”
Correcha-Price joined Edelman in 2004, working in the Miami office with local and regional clients. In 2010, he was selected as one of eight executives worldwide to participate in the firm’s Fellows Program, a global initiative to exchange knowledge and best practices by immersing executives in high-growth markets. He worked out of Edelman’s Brazil office for 18 months, leading the public affairs practice and serving as chief of staff.
Prior to his position in Miami, Correcha-Price served as senior vice president of International Public Affairs in Washington, D.C. where he led a number of clients and projects for Edelman and received the 2008 PRSA Silver Anvil Award for the communications campaign conducted on the Expansion Program of the Panama Canal.
“Since joining the agency, I have been given multiple opportunities to grow my career and expand my skills,” said Correcha-Price. “I feel like this is a homecoming where I can drive growth, influence strategy and lead our team to align with the firm’s commitment to communications marketing.”
Edelman Miami has been serving as Latin America’s regional hub since 1998, and currently works for a variety of clients. Last year, the team was recognized with a PRSA Silver Anvil award and two Eikon awards.
About Edelman
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Berland (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
Edelman has more than 20 years of presence in Latin America, with offices in Buenos Aires, Bogotá, Miami, Mexico City, São Paulo, Rio de Janeiro and a network of affiliates in all key markets. More than 350 professionals deliver integrated communications programs, with full global agency competencies and deep local roots.