New office in Bogotá strengthens the agency’s presence in the region
Edelman announced today that it has acquired Position Comunicaciones, the fastest growing agency in the Colombian market, the third largest economy in Latin America. With deep expertise and a core methodology that combines marketing, communications and technology, the acquisition of Position Comunicaciones helps Edelman strengthen its roots in the Latin American region. The new office in Bogotá joins existing Edelman regional offices in Brazil, Argentina, Mexico and Miami.
“Position Comunicaciones combines the strategic thinking and the creativity that we are bringing to our new global positioning as the lead agency in communications marketing, making them the perfect partner to contribute to our vision in the region,” said Allan McCrea Steele, Acting CEO, Edelman Latin America.
Colombia has been steadily growing as a key market to clients operating in a globalized economy, and therefore, it has become an imperative for our business growth in Latin America.
The team in Bogotá already has extensive experience of more than six years working with corporate, consumer, digital, and internal communications for both global multinationals and local companies in a wide range of industries. Senior communications professionals will continue to serve clients such as FEMSA, HBI, Lewis Energy Group, Perenco, Symantec, Tiffany & Co., among others, as well as integrate into regional programs led by Edelman.
“We are thrilled to join Edelman, not only because it is the largest agency in the world but also due to its relentless and tireless efforts to reach that position, which matches very well with our culture and steadfast commitment to our clients in Colombia,” said Mauricio Ferro Cadena, general manager, Edelman Position. “We look forward to being one of the leading communications marketing agencies in the country, helping to advance innovation and creativity for Colombia, the region and beyond.”
Edelman has been operating in Latin America since 1994 and currently ranks among the top five agencies in the region, with more than 350 employees in offices in Buenos Aires, Bogotá, Mexico City, Miami, Rio de Janeiro, São Paulo and a strong network of affiliates in key markets.
About Edelman
Edelman is a leading global Communications Marketing firm, with more than 5,500 employees in 66 cities worldwide. Edelman partners with many of the world’s largest and emerging business and organizations, helping them evolve, promote and protect their brands and reputations.
Edelman has more than 20 years of presence in Latin America, with offices in Buenos Aires, Bogotá, Mexico City, Miami, Rio de Janeiro, São Paulo and a network of affiliates in all key markets. More than 350 professionals deliver integrated communications programs, with full global agency competencies and deep local roots.