Edelman, a leading global communications marketing firm announced today that it has hired Ian McCabe as Vice Chairman, Public Affairs, Asia Pacific (APAC), effective immediately. Based in Hong Kong, McCabe will report to Jesse Lin, CEO of Edelman APAC. In this role, McCabe will lead and further strengthen Edelman’s public affairs and advisory offerings across the region, partnering closely with Stephen Kehoe, Global Chair Reputation.

“Ian’s decision to join Edelman after such a long and storied career is a huge boost to the team in Asia Pacific - and indeed to all of us,” said Kehoe. “Asia Pacific is the future: clients in China, India, Indonesia, Japan and Korea are all growing, at home and internationally and we need to ensure we are able to provide the most senior level counseling services. This is what Ian brings to the table and we look forward to working with him, to learn from him and to bring his nearly 40 years of experience in public affairs, crisis and risk management to the benefit of our clients.”        

“Within Asia Pacific, we continue to invest in deep specialist talent in support of our brand, reputation and digital businesses to help our clients earn attention and build trust,” said Lin. “The addition of Ian to our public affairs team strengthens our position to assist our clients achieve their growth ambitions both within and beyond Asia, whether it is promoting brands to the global stage or helping them expand in local and regional markets.”

McCabe joins Edelman from Burson-Marsteller, where he was most recently Vice Chairman, Public Affairs and Government Communications of APAC. He previously served as Managing Director of the Asia-Pacific Public Affairs Practice, Market Leader of Burson-Marsteller Hong Kong, and Managing Director of the firm's U.S.-centered international public affairs programs in New York.

“I was attracted to Edelman because the firm is actively building an integrated public affairs capability that leverages its industry-leading digital and reputation management resources and its global reach,” said McCabe. “I am excited about the opportunities this unique platform provides both private and public-sector clients throughout the Asia Pacific region.”

With more than 40 years of experience, McCabe has provided corporate positioning and issues management counsel to numerous multinational corporations and Asia-based firms in a wide range of industry sectors and countries. He has also served as Senior Counsel to the leadership of Cathay Pacific Airways, Foxconn, Carlsberg, AIA, Hong Kong’s MTR, Hong Kong Jockey Club, PLDT, Petron, Saudi Aramco and many others.


About Edelman
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Among its many honors, the firm was awarded the Cannes Lions Grand Prix for PR, named one of 2018 “Agencies to Watch” by Advertising Age and “Global Agency of the Year” by both the Holmes Report and PRWeek, and cited five times by Glassdoor as one of the “Best Places to Work.” Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).

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