Edelman, a leading global communications marketing firm, has announced the appointment of Amit Narayan as reputation lead for India, effective November 2015. In this newly created national role, Narayan will lead reputation management programs for Edelman clients across sectors, based out of Gurgaon. He will report to Rakesh Thukral, managing director of Edelman India.

“We welcome Amit to our leadership team in India,” said Thukral. “His experience is the perfect foundation for the broader role and focus we envision in reorganizing our business around brand and reputation management. He will play an integral role in our move towards making brand and reputation management the two key focus areas of our growth.”

For over 16 years now, Narayan has led reputation management programs for Indian and multinational corporations across Asia Pacific. He joins Edelman from a role leading Asia-Pacific external communications for Vodafone out of Singapore. He has also delivered pan-Asia-Pacific communications mandates working in-house for firms such as The Walt Disney Company in Hong Kong as well as Cable&Wireless in Singapore. Over the course of his career, Narayan has overseen internal and external communications initiatives to promote and protect organizational reputation among stakeholders.

Narayan spent the first decade of his career working for global public relations consultancies managing marketing communications programs for B2B and B2C clients in India and across Asia Pacific.

Commenting on his appointment, Narayan said, “Today, organizations are being challenged to rebuild trust and credibility with their stakeholders like never before. Reputation is the foundation on which every business is built now. This is a very exciting time to be joining Edelman India as the firm transforms to better enable its clients to engage effectively with their audiences through the power of authentic communication, quality and creativity.”

About Edelman India

Edelman is a leading global communications marketing firm, and one of the largest PR firms in India. With a team of 400 professionals, Edelman has a presence across 11 locations and a representative network covering 200+ cities in India. Grounded by its core values and strengthened by its independence, Edelman strives to offer clients a truly integrated network and global approach — whether it’s cultivating stakeholder relationships, developing thought leadership platforms, creating digital strategies or breakthrough ideas that translate across cultures and borders. To engage stakeholders and move brands forward, Edelman India builds strategic ideas that marry insight and instinct, and are brought to life with fearless creative content. The firm was voted as one of India’s Best Companies to Work For by the Great Places To Work Institute in 2013, and South Asia PR Agency of the year – India by Campaign Asia Pacific for two years running (2012 and 2013).