Edelman today announced that it has launched its Digital Intelligence Center in Indonesia, the first of its kind in the country. The Digital Intelligence Center enhances Edelman Indonesia’s award-winning digital capabilities and fully integrates client servicing by bringing together a team of editors, copy-writers, graphic designers, digital analysts, media buyers and community managers to work with client leads and sector consultants to produce real-time, responsive content. It allows one integrated team to deliver high-quality, social and digital content tailored to a client’s unique needs.
“Many Indonesians are still consuming global content via digital and social media, but there is a lack of engaging, local Indonesian digital content,” said Takeo Apitzsh, director of Digital and head of the Digital Intelligence Center at Edelman Indonesia. “The creation of our Digital Intelligence Center looks to address this by developing high-quality, local digital content using research and analytics. Instead of being passive community managers of corporate social media accounts and only using digital and social for short-term campaigns, the Digital Intelligence Center enables us to be part of the overall strategic offer and part of building complete engagement campaigns for consumer and corporate brands.”
The Digital Intelligence Center combines Edelman’s insights-led storytelling with intelligent and creative digital content creation.
“All digital platforms – including Facebook, Twitter, Pinterest and Instagram – are increasingly focused on offering personal, customized and real time content, resulting in a higher return rate and spending more time on these platforms,” added Apitzch. “The approach that Edelman is leading in Indonesia looks deeper into what kind of content works online to help inform the strategy and drive the best outcome for clients on a daily basis. Combined with an ‘always-on’ newsroom concept, we can better predict client results with our unique research and landscape analysis, called ‘Predictive Content Analytics’ (PCA). Edelman consultants can then make informed decisions based on what people are actually talking about and the biggest social media trends, and develop tailored narratives to drive the online content strategy accordingly. Add to that issues and crisis monitoring, in-depth sentiment analysis and influencer and detractor mapping, and you have a digital offer that no other Indonesian agency can currently compete with.”
The announcement follows Edelman Indonesia’s recent Bronze win for Indonesia Digital Agency of the Year by Campaign Asia-Pacific.
About Edelman in Indonesia
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman Indonesia partners and supports its clients with strategic consultancy across corporate reputation & crisis management; creative & digital content; government & business relations; brand strategy; and market entry. Our Indonesia team is award winning: 2015 Indonesia PR Agency of the Year (Mix Magazine); Silver Award, Public Relations Agency of the Year, 2014 (International Business Awards); Bronze Award for Southeast Asia PR Agency of the Year 2014 (Campaign Asia); Gold for Best Digital Agency in Indonesia and Bronze for Best Creative Agency in Indonesia, 2013 (Campaign Asia); Gold Sabre Award for Financial and Professional Services, 2013 (Holmes Report). For more information, visit www.edelman.id.