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25 Years of Trust
Featured Why Cannes Lions 2025 Left Me Wanting More Reputational pitfalls in the age of artificial intelligence In this article, Chris Musgrave (IP & Media Lawyer at Freeths LLP) and Henry Cunnington (Associate Director, Crisis & Risk at Edelman) take a look at the areas where reputational risks are crystallising and where they are likely to arise as businesses seek to take advantage of the benefits GenAI brings. KEEP READING Innovation at the Pace of Belief? What it now takes to build a future people can believe in. It’s a rare thing for dinner conversation with my youngest to extend beyond a few grunts, laughs and sighs. Not least because I’ll often ask about school at a time when he’s trying to stop thinking about it. So when I recently asked what he was looking forward to before school’s out, he barely looked up. KEEP READING Explore All Insights
News & Awards

Edelman announces Marie Clare Maalouf as EMEA Chief Creative Officer