Former Mullen Lowe Malaysia managing director takes the helm as Edelman Malaysia strengthens communications marketing capabilities
Edelman, the world’s leading communications marketing company, announced that Mazuin Zin will join as Managing Director, Edelman Malaysia, in mid-October. Zin will report into APACMEA Chief Operations Officer, Bob Grove.
Zin joins from MullenLowe Malaysia, where as Managing Director she was recently awarded the CMO Asia's coveted 'CEO of the Year Award 2017' for leading transformation both in terms of the agency’s growth and industry reputation. During her 20-year career, which also spans Leo Burnett Group (including PR teams at Arc Worldwide), she has led teams that have won more than 100 Effectiveness awards, regionally and locally.
“Mazuin is a transformational leader. She leads from the front and understands how to partner with clients on their overall marketing and communications strategy at the most senior level,” said Grove. “She is a proven business leader who cares deeply about the growth and development of her teams. She is a perfect addition to our company, as we embark on our next phase of growth.”
At MullenLowe, Zin helped reshape a 40-member team, almost doubling in size, setting a clear offer as a creatively integrated, consultancy based, content-led offering.
“I continue to believe that clients and businesses will not need to choose between compelling storytelling and creative/ad tech solutions that take these brand stories forward,” said Zin. “In my view, Edelman successfully demonstrated at a global level how these two worlds can be seamlessly connected with ‘earned at its core’. I’m thrilled to be part of the company that is giving clients ‘holistic creative business solutions’ bringing in the best and proven practices from the worlds of digital, data, analytics, brand and reputation building. I look forward to partnering with both our Malaysian and international clients on creating brand stories that connect and resonate across their stakeholder systems.”
She replaces Rob Kay, who has decided to expand his horizons beyond Malaysia outside of Edelman.
“I’d like to thank Rob Kay for being a catalyst for our business in Malaysia as we started the journey from being a PR firm to a forward-thinking communications and marketing agency that solves our clients’ communications and business needs,” added Bob Grove.
About Edelman
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was awarded the Grand Prix Cannes Lion for PR in 2014; six Cannes Lions in 2015; and the Grand Prix in the Titanium category in 2016. The firm was named “2016 Global Agency of the Year” by the Holmes Report; one of Advertising Age’s “Agencies to Watch” in 2014; and one of Forbes’ “14 Most Influential Agencies of 2014.” In 2015, Edelman was among Glassdoor’s “Best Places to Work” for the fifth time. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
For media inquiries, please contact:
Prety Galani
Regional Communications Marketing Executive, APACMEA
Manager - Marketing
Prety.Galani@edelman.com