With some of the most demanding consumers in the world, Japan is a highly competitive and a challenging opportunity for any company. Edelman Japan has been helping both local and multinational clients succeed in the Japanese market.

Our international clients find the management and staff of Edelman Japan are more than just bilingual. We truly understand what messages resonate with a Japanese audience, and we draw upon the expertise of the global Edelman network to deliver messages to stakeholders in a way that motivates behavior and creates real change.

For local clients, our expertise lies in helping to globalize communications both at a corporate head office level and in their offices around the world.

Our experience covers health care, technology, travel and tourism, consumer products and corporate communications across the full range of traditional and digital platforms. We also have one of Japan’s most experienced issues management, crisis and special situations teams.