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Enterprise AI in Focus: Effective Change Management in the Age of Generative AI
Discover key strategy elements for successful change management in enterprise marcom teams as they adopt generative AI tools. Read on to learn how empathy, tailored training, and a people-first approach drive AI integration and boost team efficiency.
Enterprise AI in Focus: Evaluating Analytics and Social Listening Tools
Discover how AI-powered analytics and social listening tools are transforming enterprise marketing communications. Learn how marcom teams are leveraging cutting-edge technology to enhance decision-making, boost insights, and drive results
Enterprise AI in Focus: Evaluating Large Language Models for Marketing and Communications Teams
Explore the top large language models (LLMs) for enterprise marcom teams. Learn how to evaluate LLMs based on data protection, ease of use, and explainability, and discover key use cases for generative AI in marketing communications.
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About
About Edelman
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Why Trust?
Edelman Trust Barometer
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Richard Edelman's 6AM Blog
Enterprise AI in Focus: Effective Change Management in the Age of Generative AI
Discover key strategy elements for successful change management in enterprise marcom teams as they adopt generative AI tools. Read on to learn how empathy, tailored training, and a people-first approach drive AI integration and boost team efficiency.
Enterprise AI in Focus: Evaluating Analytics and Social Listening Tools
Discover how AI-powered analytics and social listening tools are transforming enterprise marketing communications. Learn how marcom teams are leveraging cutting-edge technology to enhance decision-making, boost insights, and drive results
Enterprise AI in Focus: Evaluating Large Language Models for Marketing and Communications Teams
Explore the top large language models (LLMs) for enterprise marcom teams. Learn how to evaluate LLMs based on data protection, ease of use, and explainability, and discover key use cases for generative AI in marketing communications.
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Hong Fang
Tsinghua University Professor Of Journalism And Communications And Director Of The National Image Research Center
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Hong Fang