Jackie Cooper is Edelman’s Global Chief Brand Officer and Senior Advisor, and the founder of the firm’s Gen Z and Longevity Labs, pioneering intergenerational insights and strategies for clients globally. A renowned brand and reputation strategist, she advises organizations and high-profile individuals at the intersection of brand, culture, entertainment and impact.
Jackie leads Edelman’s global brand practice, shaping integrated, multi-stakeholder communications and creative strategies that build, protect and evolve reputations. She oversees a worldwide network that delivers culturally resonant campaigns powered by data, insight, innovation and creativity. As Edelman’s first Global Creative Chair, she built a global creative community and led the firm’s award-winning debut at Cannes Lions.
Jackie is widely recognized for elevating the role of earned creativity in brand building and for helping leaders and public figures shape meaningful legacies. In 2018, she became the first woman inducted into the PRWeek UK Hall of Fame.