People - Jackie Cooper

Jackie Cooper

Jackie Cooper is a PR veteran with over 30 years’ experience, predominately in brand marketing, creative conception and personality strategy.

In 1987 she co-founded JCPR, the eponymous award winning consumer PR agency in London, running campaigns including the launch of O2, Allied Domecq, Mary Kate & Ashley, Wembley Stadium and the final flight for Concorde. JCPR was the only agency awarded two campaigns in the PR Week top campaigns of all-time list with their work for Wonderbra and Playstation.

Acquired by Edelman in 2004, she then served as Creative Director and Vice Chair of Edelman UK, where she provided strategic brand counsel on campaigns including the Dove Campaign for Real Beauty and Every Child has the Right to Play on Omo for Unilever, and the Halo launch for Xbox.

In 2011 Jackie was appointed Global Vice Chair of Brand Properties, working at the intersection of brand, content and partnerships, establishing global entertainment affiliations for clients internationally and delivering brand counsel for clients including Diageo, Starbucks and Microsoft.

Cooper also established Edelman’s Content offer, which utilized international production and network relationships to develop fully integrated campaigns across brand, pharma and experiential sectors.

2013 saw Jackie appointed as Edelman’s first Global Creative Chair and in this role, Jackie has been instrumental in building a strong creative ethos internally, both culturally and structurally, to elevate and enhance the client work that the firm delivers across Edelman’s offices worldwide. In the last two years Edelman has ramped up creative capabilities under Jackie’s supervision adding 500 creatively orientated people globally, including planners, art directors, producers, creative technologists, and copywriters. Jackie is a creative and strategic touchstone for the community, ensuring Edelman’s ideas are brave, powerful and deliver memorable and meaningful business solutions.  She remains involved in the entertainment business, working as a brand strategist for individuals who have achieved fame and high profile and want to ensure they establish businesses that carry a legacy for the future.

Jackie is a member of the Superbrands Council, and acts as board advisor for Jamie Oliver Holdings, and Wings of Hope, a UK based education charity funding schooling in India and Africa.