Jackie Cooper is Global Chair, Enterprise Initiatives at Edelman and a senior advisor to clients globally. She leads transformative, cross-market initiatives that integrate brand, reputation and business strategy to drive growth and measurable business impact. She is also the founder of Edelman’s Gen Z and Longevity Labs, pioneering intergenerational insights that help organizations understand and engage evolving audiences and translate cultural shifts into actionable advantage.
A renowned brand and reputation strategist, Jackie advises organizations and high-profile individuals at the intersection of brand, culture, entertainment and impact. She is known for elevating the role of earned creativity in brand building and for shaping direction and building legacy for leaders and business.
Since the acquisition of her agency, Jackie has served in a range of leadership roles across the firm, most recently as Global Chief Brand Officer, leading Edelman’s global brand practice and previously as its first Global Creative Chair, building a unified creative community and leading its award-winning debut at Cannes Lions.
In 2018, Jackie became the first woman inducted into the PRWeek UK Hall of Fame.