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2025 Edelman Trust Barometer: Special Report - Trust and Health
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25 Years of Trust
Featured Creativity That Doesn’t Fit In a Box (And Why That’s the Goal) Discover why creativity that breaks the mold drives deeper impact—and why that’s exactly the goal at Cannes Lions 2025. KEEP READING President Biden, Prostate Cancer, and the Necessity of Testing Richard Edelman reflects on President Biden's prostate cancer diagnosis and underscores the urgent need for regular testing and awareness around men's health. KEEP READING How Brands Can Stay Visible in an AI-Driven Search World In the era of AI search, brands must adapt to stay visible and trusted. The emerging practice of Generative Engine Optimization (GEO) can help brands take control of how they are showing up in AI responses. KEEP READING Explore All Insights

The Trustmakers

Duolingo's Katherine Chan on Making the Brand a TokTok Phenomenon

Edelman’s Smita Reddy sits down with Katherine Chan, Global Head of Social Media at Duolingo, to talk about the brand’s social media strategy, their latest Super Bowl ad, and viral presence on Tik Tok.