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2025 Edelman Trust Barometer: Special Report - Trust and Health
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25 Years of Trust
Featured Start Here, Go Anywhere: What We Took Away from the International Women’s Forum in Seattle There are moments in your career when you feel the power of global connection — the shared energy of people who care deeply about progress. The International Women’s Forum (IWF) Global Conference in Seattle was one of those moments. KEEP READING The Me Era: Rethinking Brand Engagement & Relevance By Jackie Cooper. Brand purpose isn’t dead—it’s personal. KEEP READING The New Role for Brands: From Change the World to Change My World By Richard Edelman. Discover why trust is now equal to price and quality. KEEP READING Explore All Insights

The Trustmakers

Duolingo's Katherine Chan on Making the Brand a TokTok Phenomenon

Edelman’s Smita Reddy sits down with Katherine Chan, Global Head of Social Media at Duolingo, to talk about the brand’s social media strategy, their latest Super Bowl ad, and viral presence on Tik Tok.