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    The Trustmakers

    Microsoft's Yusuf Mehdi & Olympian Jordan Chiles on Proving Authenticity in the Age of AI

    Microsoft Consumer CMO Yusuf Mehdi and Olympic gymnast Jordan Chiles join Edelman’s Smita Reddy from Cannes Lions to discuss how AI, authenticity, and Gen Z are reshaping brand trust. From product innovation to personal expression, they look at what it means to build influence around shared values and vibrant communities, and discuss differentiation at a time when attention is fragmented.