Trust Barometer Special Report: The Belief-Driven Employee — Register
In May, the 2021 Edelman Trust Barometer Spring Update: A World in Trauma revealed that employees are more important than customers to a company’s long-term success. Further, while employees are placing more trust in their employers than ever before, their expectations have dramatically risen. When expectations around workplace, social and political issues go unmet, employees now feel empowered to take action. Today’s CEO must lead with empathy and answer their employees’ calls for change.
As the world’s leading authority on Trust, we recently completed our most comprehensive analysis of trust in the workplace. We asked 7,500+ people across seven markets — Brazil, China, Germany, India, Japan, UK and the U.S. — what the new reality of employee expectations are today.
Please join our panel of workplace experts as we debut this new research and discuss the fundamental questions of what matters most to the empowered employee and how employers can earn and keep their trust.
Assistant Professor of Management, The Wharton School, University of Pennsylvania
Stephanie J. Creary, PhD is an organizational scholar, an assistant professor of management at the Wharton School of the University of Pennsylvania, and affiliated faculty member of Wharton People Analytics. Dr. Creary studies issues related to inclusive leadership and organizational change and regularly shares her research and applied insights with academic and practitioner audiences and the media. She is also the host of the Knowledge@Wharton Leading Diversity at Work Podcast. Dr. Creary has published her research in leading management journals, co-authored several Harvard Business School case studies, written articles for Harvard Business Review and executive action reports for The Conference Board. She has also won several research and teaching awards. Prior to joining the Wharton faculty, Dr. Creary was on the faculty of Cornell University where she taught corporate strategy. She has served as a research associate at Harvard Business School and The Conference Board in NYC researching corporate diversity and inclusion practices. She has earned B.S. and M.S. degrees from Boston University; an MBA degree from Simmons School of Management, and M.S. and PhD degrees from the Boston College Carroll School of Management.
President, ManpowerGroup North America
In July 2017, Becky Frankiewicz joined ManpowerGroup as the President of ManpowerGroup North America. She brings high energy and passion, coupled with strong P&L experience from a large and complex global business.
Prior to ManpowerGroup, she led one of PepsiCo’s largest subsidiaries, Quaker Foods North America. In that role she was responsible for the $2.6B business, leading all functions, sales and manufacturing. Under her leadership, Quaker Foods delivered impressive growth as she led the transformation of that brand to be known as America’s ‘best start to everyday’. She was also named by Fast Company as one of the most creative people in the industry, anticipating and adapting to fast changing consumer demands.
In January 2020, Frankiewicz was appointed as a Board of Director for Energizer Holdings, Inc. Prior to her success leading Quaker Foods, Becky held a variety of senior leadership roles at PepsiCo across the portfolio of brands. Her experience in these roles, which included leading Innovation, Finance, Strategy, Sales and Marketing across the PepsiCo portfolio, positions her well to lead ManpowerGroup’s strong and connected brands -- Manpower, Experis, Right Management and ManpowerGroup Solutions. Prior to joining PepsiCo, Becky worked in strategic consulting with Deloitte and Andersen Consulting. She began her career at Procter and Gamble. She is a passionate team builder and people developer. Becky has a great educational track record, attaining top marks at the University of Texas, where she earned an MBA in finance, and a BA in Marketing.
Becky is dedicated to her family, health and helping others succeed. She currently lives in Chicago with her three daughters Parker, Payton and Piper. She starts each day with a morning workout and just completed her first marathon.
Chief People & Administrative Officer, Under Armour
Since joining Under Armour in 2019, Tchernavia has made a significant impact on the teammate experience at Under Armour, fostering a culture of belonging, and nurturing a workforce of top talent through the launch of key initiatives like the company’s first-ever Global Diversity Council, and elevating the role of Under Armour’s nine Teammate Resource Groups to drive strategic impact across the business. She has also played an integral role in the build and launch of UA’s purpose platform; anchoring the brand to drive greater impact, and rallying the team around a purpose, values, and mission that stand up what the brand is all about.
CYDNEY ROACH (MODERATOR)
Global Chair, Employee Experience, Edelman
Cydney Roach is the Global Chair and U.S. Practice Lead for Employee Experience at Edelman. She has 25 years of experience creating value for Fortune 500 clients by focusing on the people dimension of business transformation. Cydney has deep subject matter expertise accelerating performance via change management, strategic communications, leadership alignment, employer brand and culture, particularly in complex global merger integrations, IPO readiness and spins. She has worked with Simon Sinek to help clients define and activate their purpose-driven cultures, particularly those that drive diverse and inclusive cultures.
Cydney speaks often on the topics of purpose-led organizations and trust at work. She has written bylined articles on the role of leadership in M&A and is a regular guest lecturer at the Human Capital Institute and NYU Stern.
Cydney’s experience spans a variety of industries with clients such as Microsoft, PayPal, Rio Tinto, Johnson & Johnson, Pfizer, Viatris, and Bristol-Myers Squibb. She is a specialist in helping realize deal value in transformative M&A and is the author of a comprehensive human capital transaction playbook. Prior to joining Edelman, Cydney was a leader in the People Advisory Services practice at EY where she was the global lead of their Culture Transformation practice. At Deloitte she was the US leader of their Strategic Communications and Change Management practice. The first half of her career was spent as a creative director in advertising agencies including BBDO and Saatchi.
Cydney received her B.A. from Georgetown University. She brings a global perspective, having lived and worked in Paris, London and Cairo.
Richard Edelman is the CEO of Edelman, a global communications firm.
The firm was named to Advertising Age’s 2019 A-List and was honored as “PR Agency of the Decade” by both Advertising Age and The Holmes Report.
Richard has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses. He has advised senior executives through significant disruptions within their organizations, including Samsung and United Airlines. He has counseled countries in every region of the world on economic development programs. As the creator of the annual Edelman Trust Barometer, Richard has become one of the foremost authorities on trust in business, government, media and NGOs.
In 2020, Richard was inducted into the American Advertising Federation’s Advertising Hall of Fame. In 2019, he was named the PR Agency Professional of the Past 20 Years by PRWeek and was inducted into the publication’s Hall of Fame; in 2014, he was inducted in the Arthur W. Page Society’s Hall of Fame. Richard is regarded as an industry thought leader and has posted weekly to his blog since 2004.
He serves on the Board of Directors of the Ad Council, the Atlantic Council, Project HOOD, P33, the Gettysburg Foundation, the 9/11 Museum and the National Committee on U.S. China Relations. He is a member of the Civic Committee of the Commercial Club of Chicago, World Economic Forum and PR Seminar.
Richard earned his M.B.A. from Harvard Business School in 1978 and a Bachelor of Arts from Harvard College in 1976.