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Earning Trust through Communications

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

Research

2021 Edelman Trust Barometer Spring Update: A World in Trauma

Our latest report has exposed a world fraught with feelings of anxiety and fear over the Covid-19 pandemic’s lasting effects: increased job loss and mental health issues, fear of a new outbreak around the corner and a widening inequality gap.

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Work

Good Humor x RZA | A New Jingle for a New Era

After learning the racist origins of the song “Turkey in the Straw,” Good Humor decided to address the controversy and quickly serve up a solution that spread joy in a moment when the country needed it most.

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Research

Edelman Launches the Edelman Trust Institute

Building on more than two decades of leadership measuring and reporting on institutional trust, Edelman has launched the Edelman Trust Institute, a global center for the study and cultivation of trust across business, government, media and civil society.
Work

Samsung Wildlife Watch

The Covid-19 pandemic dramatically impacted tourism to Africa’s safaris, leaving its wildlife vulnerable to increased poaching. To help combat this criminal act, Samsung Europe teamed up with local technology firm, Africam and the all-female Black Mamba Anti-Poaching Unit to create Samsung ‘Wildlife Watch'.

Latest Updates

News

Christoph Becker Named Global Chair of Integration at Edelman

Insight

Why The Edelman Trust Institute?

Business and Racial Justice in America: Financial Services Edition

Insight

The Devolution of Local Media

Insight

Belonging Begins With Us

Insight

Political Vs. Societal; Helping the CEO Lead in a Time of Change

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