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25 Years of Trust
Featured The TikTok Effect: The New York City Democratic Mayoral Primary How Zohran Mamdani used TikTok, influencers, and grassroots digital strategy to defeat Andrew Cuomo in the 2025 NYC mayoral primary. KEEP READING Start Here, Go Anywhere: What We Took Away from the International Women’s Forum in Seattle There are moments in your career when you feel the power of global connection — the shared energy of people who care deeply about progress. The International Women’s Forum (IWF) Global Conference in Seattle was one of those moments. KEEP READING The Me Era: Rethinking Brand Engagement & Relevance By Jackie Cooper. Brand purpose isn’t dead—it’s personal. KEEP READING Explore All Insights

Edelman at Cannes Lions

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ARTICLE

Creativity That Doesn’t Fit In a Box (And Why That’s the Goal) 
Judy John

Why creativity that breaks the mold drives deeper impact—and why that’s exactly the goal at Cannes Lions 2025.

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WINNER & SHORTLISTED
HELLMANNS: Mayo Exchange
HELLMANNS: Mayo Exchange
SHORTLISTED
DOVE: Code My Crown
DOVE: Code My Crown
SHORTLISTED
AMREF: Flags Of Unity
AMREF: Flags Of Unity
Brand Trust
PODCAST
Podcast
Dove's Marcela Melero on Building a Brand People Believe In
DOVE: You Craved, We Crumbl’d
SAMSUNG: Ocean Mode
DOVE: Under My Skin
DOVE: Sports ReIllustrated
DOVE: Beauty Never Gets Old
DOVE: Beauty Never Gets Old

ARTICLE

A Farm And A Studio: The Making Of Edelman UK's ECDs
Jamie George Cordwell & James Woods

Edelman creatives James Woods and Jamie George Cordwell might have similar sounding names but they approach briefs from entirely different angles.

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SHORTLISTED
DOVE: Beauty Never Gets Old
AMPARA: Ban This Profile
AOA: The Impossible Camera
AOA: The Impossible Camera
SHORTLISTED
EBAY: Endless Runway
EBAY: Endless Runway
SHORTLISTED
ADVIL: Headsettings
ADVIL: Headsettings

ARTICLE

The Golden Age of Earned
Richard Edelman

Earned media is emerging as the key driver of trust and visibility in an AI-led search era.

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HELLMANNS: Will Levis No.8
HELLMANNS: Will Levis No.8
SHORTLISTED
UNILEVER: Out Of Home
UNILEVER: Out Of Home
PODCAST
Podcast
General Mills' Doug Martin on Human-Centred Brand Strategy
IKEA: This Is Not A Home
IKEA: This Is Not A Home
PIZZA HUT: Pop Up
PIZZA HUT: Pop Up

ARTICLE

Creators at the Helm: Culture, Credibility, and the New Rules of Brand Partnership
Sara Rezaee

Edelman’s panel at Brands & Culture 2025 explored how creators are reshaping trust and brand strategy.

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DOVE: Beauty Never Gets Old
DOVE MEN+CARE: _EASTM_DE
SHORTLISTED
GENERAL MILLS: Progresso Soup Drops
GENERAL MILLS: Progresso Soup Drops
DOVE: You Craved, We Crumbl’d
DOVE: You Craved, We Crumbl’d
IKEA CANADA: Sleepless Lamp
IKEA CANADA: Sleepless Lamp

ARTICLE

Dear Cannes Lions
Richard Edelman

Edelman's evolution and their recent successes at the Cannes Lions.
 

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WATER FOR THE PEOPLE: The Dehydrating
WATER FOR THE PEOPLE: The Dehydrating Book

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