The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
The Edelman Brand Relationship Index is the first-ever measure of the strength of the relationship between consumers and brands. Survey respondents evaluated seven dimensions of their relationship with a favorite brand by selecting one of five statements that best describes the relationship. The resulting index score, on a scale of 0-100, is an average of the seven dimensions.
Click here to explore global results and the Edelman Brand Relationship Index below to display index scores by country, brand category, or a combination of both.
Our first-ever Multicultural Earned Brand report includes an oversample of U.S. multicultural audiences (African American and Latino) and explores the unique ways they interact with brands.
Edelman Brand Relationship Index
Learn how the Edelman Brand Relationship Index measures the strength of the consumer-brand relationship and helps brands determine which actions to take to create more committed consumers, protect against category disruption, and drive sales.