Helping Communicators Do What They Do, Better.

2020 has accelerated digital adoption across consumers and businesses alike. That means data, tech and analytics are top of mind for communicators to optimize, measure and personalize their efforts. Enter CommsTech, an offering that allows Communicators to reach all the stakeholders in their ecosystem to drive higher engagement — and value — through data and technology.

Deep audience insights quantify reputation and trust, and real-time intelligence measures interest, opinion shifts and impact by knowing who is consuming what and where. CommsTech doesn’t change what Communicators do, it changes how they do it. Communicators can never be too early to adopt CommsTech, but they can be too late.

Edelman CommsTech Solutions

A suite of advisory services and proprietary solutions that provide actionable intelligence to precisely target, measure and shape trust and behavior.

CommsTech Solutions

Disinformation Shield

The First Holistic Private Sector Offering

Informed by leading minds in the international security industry and academia to combat disinformation and inoculate stakeholders before it spreads.

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CommsTech Leadership



Jim O'Leary

Global Practice Chair, Corporate Affairs

Jim O’Leary advises CEOs and Fortune 500 executives on how to navigate complex business, geopolitical, and strategic communications challenges. He has nearly two decades of experience working with organizations to enable enterprise transformation, recover in the wake of a crisis and drive revenue growth.

David Whiting

David Whiting

General Manager CommsTech

David Whiting brings together data and analytics to help communicators predict behavior, reduce risk and drive business outcomes. In his role, David leads a data-driven network of communications and marketing strategists, content creators, and research experts who are dedicated to powerful storytelling on behalf of the firm's diverse set of clients.

Dustin Johnson

Dustin Johnson

U.S. Head of Solution Innovation, CommsTech

Dustin leads Edelman’s solution innovation agenda, primarily focused on accelerating adoption of data, research, and activation (i.e., CommsTech) in the comms industry and building CommsTech delivery capabilities within Edelman. Prior to Edelman, Dustin led the global insights team at Cision (including PRIME research and Bulletin Intelligence), he helped found PwC’s digital consulting practice in 2012 and was a founding partner of Ant’s Eye View, a digital agency that was acquired by PwC. In the early part of his career, Dustin also did stints at Andersen, Slalom and Microsoft.


Kari Butcher

CommsTech Lead, Edelman Data & Intelligence

Kari is a research and communications specialist with 20+ years of experience in public affairs, corporate reputation and issue campaigns where she has deep expertise in turning data into actionable insights to drive client engagements.


Learn more about Edelman's CommsTech Solutions

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