Helping Communicators Do What They Do, Better.

Digital adoption across consumers and businesses alike has accelerated. That means data, tech and analytics are top of mind for communicators to optimize, measure and personalize their efforts. Enter CommsTech, an offering that allows Communicators to reach all the stakeholders in their ecosystem to drive higher engagement — and value — through data and technology.

Deep audience insights quantify reputation and trust, and real-time intelligence measures interest, opinion shifts and impact by knowing who is consuming what and where. CommsTech doesn’t change what Communicators do, it changes how they do it. Communicators can never be too early to adopt CommsTech, but they can be too late.

Download the CommsTech User Guide


CommsTech E-book

Enhanced tools, technology and data are transforming the PR function - and the C-suite is taking notice.

Access it now for an in-depth look at how advanced tech solutions specifically tailored for PR are not only helping comms pros do their jobs better, but turning the function from a cost center to a value driver in ways that C-suites are clearly noticing. Developed in partnership with PRWeek.

Please complete the form to download the user guide.

Engaging Investors

Global Technology Company

How did a global technology drive awareness and engagement amongst their investment community? CommsTech.



CommsTech Leadership


David Whiting

David Whiting

General Manager CommsTech

David Whiting brings together data and analytics to help communicators predict behavior, reduce risk and drive business outcomes. In his role, David leads a data-driven network of communications and marketing strategists, content creators, and research experts who are dedicated to powerful storytelling on behalf of the firm's diverse set of clients.


Kari Butcher

CommsTech Lead, Edelman Data & Intelligence

Kari is a research and communications specialist with 20+ years of experience in public affairs, corporate reputation and issue campaigns where she has deep expertise in turning data into actionable insights to drive client engagements.

Contact Us

Have a question or interested in learning more about CommsTech? Drop us a line to talk directly to someone from our team