Our latest Connected Crisis Study uncovers how businesses are feeling a growing pressure to manage core business issues and to respond to wider events in society. Growing expectations for hyper-transparency and pressure for immediate action are complicating today’s crisis management landscape. Crisis management has become the fastest-growing area of responsibility for CCOs and CMOs.
Against this backdrop, our study has revealed executives are worried about a wide range of business-shifting problems, uncovers the challenges they face in navigating this landscape, and their recognition that these issues can have a significant impact on both their reputation and business operations. It shows companies continue to underestimate the expectation to engage on societal issues, and unpacks how Gen Z is changing the game for crisis communicators.
Our Global Crisis Chair, Hugh Taggart, spoke to a panel of experts on the implications of this landscape for communicators, marketers, and crisis professionals alike. We were pleased to welcome to the panel: