Jennifer is an experienced reputation management consultant who specialises in crisis communications. In addition to her role in the UK Crisis & Risk practice, Jennifer has an international remit, working on strategy and operations for Edelman’s global crisis practice, reporting to the Global Crisis Chair.
Jennifer’s remit includes overseeing Edelman’s Brand Guardian offer which provides risk mitigation counsel to high profile consumer-facing brands who are engaging in purpose-based initiatives or significant marketing campaigns. She leads the UK Crisis and Risk practice’s work with Unilever, which spans a number of leading brands across the business’ Beauty and Personal Care, Food and Beverage and Home Care categories.
With a particular interest in cybersecurity, Jennifer has advised international companies how to regain trust following cyber-attacks and data breaches, which often involve intense legal and regulatory scrutiny. Jennifer has a strong background in high level consultancy. Prior to joining Edelman, she was a crisis specialist at global agencies including H+K Strategies (Hill + Knowlton) and Fleishman Hillard.
Jennifer was named as a ‘leading crisis specialist’ in PR Week’s 30 Under 30 professional rankings.