Every consumer has a mall in their pockets now, which means retailers and brand alike have to behave differently. We combine deep consumer insight with an integrated approach to brand marketing, and a leading view on social media to reach and engage online influencers.

Edelman works with a number of high-profile retail brands on a range of projects and brand assignments. We know how to drive traffic, build engagement, attract attention and ultimately effect purchase decisions. Across our global teams we develop programs that deliver genuine engagement: building communities, deepening brand trust, inspiring action and ultimately creating commercial return.