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25 Years of Trust
Featured Leadership Evolution at Edelman Mainardo de Nardis will become our new President and Chief Operating Officer. He has served on the board of our parent company, Daniel J. Edelman Inc., for the past five years. KEEP READING Gen Z’s Zero-Sum Mindset Is Driving Boycotts, Reckonings, Rage, and a Crisis of Trust    Expanding Trust in Health: Insights from Health Evolution Connect 2025 In an age of rapid change and skepticism, trust in health is fragile, yet more vital than ever. The 2025 Edelman Trust Barometer Special Report: Trust and Health makes this clear: no institution – government, business, NGOs, or media – is trusted to address people’s health needs. KEEP READING Explore All Insights
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    Hong Kong

    Start your journey with Edelman Hongkong

    Looking for work that matters? Explore careers at Edelman Hongkong and join a global team committed to shaping conversations, building trust, and driving change.

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    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman Hongkong can partner with your business.

     Contact Us

    Start your journey with Edelman

    Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

     BROWSE CAREERS gn-img/
    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

     Contact Us
    /sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

    25 Years of Trust
    Featured Leadership Evolution at Edelman Mainardo de Nardis will become our new President and Chief Operating Officer. He has served on the board of our parent company, Daniel J. Edelman Inc., for the past five years. KEEP READING Gen Z’s Zero-Sum Mindset Is Driving Boycotts, Reckonings, Rage, and a Crisis of Trust    Expanding Trust in Health: Insights from Health Evolution Connect 2025 In an age of rapid change and skepticism, trust in health is fragile, yet more vital than ever. The 2025 Edelman Trust Barometer Special Report: Trust and Health makes this clear: no institution – government, business, NGOs, or media – is trusted to address people’s health needs. KEEP READING Explore All Insights

    2025 Edelman Trust Barometer

    Trust and the Crisis of Grievance

    EXPLORE THE FINDINGS

    OUR WORK

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    Gen Z in Hong Kong 2024: Exploring Views on Brand, Purpose, and Career

    As the influential power of Generation Z grows as the generation matures, the world continues to sharpen its focus on how this cohort is causing evolutions across global markets and industries.
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    Business - A Harmonising Force in a Polarised Asia

    A growing sense of distrust, and with it polarisation, has been sweeping across our region, and the world. It feeds on itself. It is driven by a combination of increased distrust in government and media, a lack of shared identity, sense of systemic unfairness, economic pessimism, and societal fears all contributing towards a more polarised society.

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    Expert views on the political, social and economic factors influencing trust in society.
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