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The 2026 Edelman Trust Barometer will reveal what’s driving belief, skepticism, and influence in today’s polarized environment, uncovering how leaders can bridge divides and use trust to drive growth, credibility, and impact.

The 2025 Edelman Trust Barometer reveals a stark reality in Ireland: while trust in business remains strong, public expectations for transparency and tangible action have never been higher.

Equip leaders to act in 2025's high-stakes world by cutting through noise, spotting cultural tipping points, and navigating AI, politics, and polarization.

The future is not in good hands, according to the 2024 Edelman Trust Barometer: Innovation in Peril.

What is trust? It boils down to belief. The belief that your expectations will be met. The belief that you will be looked after by institutions acting on your behalf.

Our advertising campaign for Promise Gluten Free, a small bakery from Ardara, Co. Donegal, helped redefine gluten-free bread as a mainstream choice by showcasing its superior taste and health benefits, driving exceptional growth, and transforming the brand into a market leader in Ireland.

Edelman, in partnership with SSE Airtricity, created Pookie, a character-led campaign to educate and inspire young families about sustainability at Dublin Zoo, harnessing the power of storytelling to foster a future generation committed to environmental stewardship.

Celebrating the craft and passion in every drop.