To win in today’s evolving marketplace nonprofit brands must bring their purpose to life with dynamism and a tripartite focus on attitude shifts, behavior change and business results. Hero organizations are delivering strategically-built, emotionally-compelling campaigns that fuse their communications, fundraising and mission-based programmatic assets in sustainable, scalable ways that were once considered unimaginable. Today, it’s not just what you stand for that matters, but how you inspire others to take a stand.
But just as inspiring mass engagement has become more critical, it’s also become more difficult. Each nonprofit must grapple not only with the vastness and complexity of their cause, but also with a distracted public, fickle donor preferences, rapidly changing technologies and a constant struggle to differentiate from the ever-increasing number of peer organizations. Never has it been more important for nonprofits to take a deliberate and strategic approach to their brand and to how they capture the heads, hearts and hands of their most critical stakeholders
Edelman has helped nonprofits big and small – American Heart Association, Lambda Legal American Lung Association and Movember, to name a few – navigate these challenges. Using insights from Edelman’s Global Trust Barometer, Earned Brand study and the principles espoused in Breakthrough Nonprofit Branding, a seminal book co-authored by Edelman leaders, we’ve helped nonprofits identify their most valuable assets; make them stronger; and bind them in such a way as to create a constituent engagement experience greater than the sum of its parts. Through our research-driven Social USP™ process, Edelman team members have created some of the most powerful cause brands in history – brands that have raised hundreds of millions and sparked movements in their wake.
Our team includes the world’s largest, most comprehensive network of award-winning purpose strategists, creative curators, pragmatic idealists, movement-builders, digital disruptors, social change makers and collaborative problem solvers.
Our services include: