Inside Edelman is an ongoing series that spotlights our colleagues who are doing extraordinary work across our network. This year’s International Women’s Day theme is #BreaktheBias and throughout the month of March, we’ll be highlighting strong voices from across the network who are championing women in the workforce, re-defining what “success” means and committing to a more gender equal world.
What does the word “success” mean to you?
I believe success is the reward for taking risks. I achieve success when projects are complex and take a significant amount of risk and innovation to achieve a goal. Success is not accomplishing a milestone but exploring something differently than what has been done before, by thinking outside the box.
Success starts with building a team and a culture that is not risk averse, and that works together to create unique and transformative work.
What advice do you have for women with regard to finding “success”?
I strongly believe that women should not feel that they must choose between career and family, and should be able to do both successfully with the right work environment and balance. This requires setting clear boundaries and prioritizing what is right for you to allow you to thrive in all areas of your life.
Secondly, as a woman in tech, I am very familiar with being the only woman in the room. While it can be overwhelming, I advise women to stop counting the number of women in the room. It is ok to be the only woman in the room, because it starts with you—you will bring more.
Have you ever experienced bias in your career? If so, how did you overcome it?
I wish I could say I have never experienced bias, but it has occurred numerous times over the course of my career. In the beginning of my career, each time it happened, it boosted my energy and made me work harder and smarter. Over the years, as I became more confident, bias had less of an impact on me.
What steps do you think businesses need to take to #BreaktheBias?
Talking about bias does not necessarily change it, but taking action does. Leaders must act and show that we are against bias and for diversity, thus influencing our teams. It starts with ensuring our most senior teams reflect diversity, which then trickles down throughout an organization. Education is also critical. Biases are often unconscious and educating our teams about such biases helps with reduction. The key here is to lead by example.
What advice would you give your younger self?
I would advise my younger self to focus more on building trusted connections, networks, allies, teams, and support systems. Trust is gained over time and serves a critical role in career progression. I believe building trusted networks and support systems can enhance your career progression in the workplace and in the industry.
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Karima Zmerli is Global Head of Performance and Predictive Intelligence at Edelman DxI.
