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    Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

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    Policy Continuity and Change: Reading Takaichi’s Cabinet Reshuffle Prime Minister Sanae Takaichi enters her second year in office from a stronger political position than when her administration began. The LDP’s strong performance in the February Lower House election strengthened the government’s position in the Diet, while the administration’s first year established clear policy priorities across the economy, security and foreign resident policy. With much of that direction now established, the focus is increasingly shifting from building political momentum and setting priorities toward implementation and tangible policy outcomes. KEEP READING
    WEF 2002: When the World Came to New York In the months following 9/11, the World Economic Forum’s move from Davos to New York became a powerful show of confidence in the city’s recovery. Richard Edelman looks back on the decision and the optimism it brought during a time of uncertainty. KEEP READING
    Japan’s FY2027 Budget Requests: Investing in a “Strong and Prosperous Japan” Japan’s FY2027 budget requests offer an early view of how the Takaichi administration intends to translate its “responsible proactive fiscal policy” into practice. The record JPY 143 trillion (USD 931 billion) headline matters, but the more important signal is where the government wants to build capacity. Across AI and semiconductors, energy, healthcare and defense, public spending is increasingly being used to strengthen the technologies, infrastructure, production capacity and supply chains Japan considers critical to growth, economic security and resilience. For businesses, this could create new opportunities—but also greater expectations around domestic investment, innovation and supply resilience. The key question now is which of these ambitions survive budget negotiations and translate into actual funding by year-end. KEEP READING
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    「Advertising Week Asia 2019」のエデルマン・セミナーの記事がログミーに掲載されました

    2019年 7月 24日

    メディアはどこへ向かうのか？

    ～デジタル社会においてメディアが果たすべき役割とは？～

    1. 今の日本で最も信頼されている情報源は「検索エンジン」これから残るメディア・消えるメディアの分岐点
    2. 若者は本当にニュースを読まないのか？Business Insider Japanが挑む“新しい読者の開拓”
    3. スマートニュースがアメリカで躍進「Facebook離れ」に見る、メディアの社会的責任の重さ