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Divisions deepen as trust falters; business must lead with competence and ethics.

Trust in brands has soared in recent years, with brands more trusted than any traditional institution we study. In an environment of economic pain, geopolitical turbulence, and cultural upheaval, consumers are looking to brands they trust to provide stability in their lives.

Brand trust has shifted from societal purpose to personal relevance—today, consumers seek optimism, support, and emotional connection from the brands they choose.

Distrust grows; business faces rising expectations to lead amidst faltering government, media trust.

The 4th annual Edelman Trust Barometer Special Report on Trust and Health in Australia, released against the backdrop of rising youth engagement and deepening institutional mistrust, reveals a paradox at the heart of Australia's evolving health landscape.

The Move to -15°C resets frozen food standards to cut emissions and boost resilience.

The 4th annual Edelman Trust Barometer Special Report on Trust and Health reveals a transformational shift happening between the public and who they trust with their health.

The 25th anniversary edition of the Edelman Trust Barometer has revealed that Australia has slipped into distrust territory with a profound global shift to acceptance of aggressive action and deepening fears giving rise to a widespread sense of grievance.

The 2025 Edelman Trust Barometer reveals a stark reality in Ireland: while trust in business remains strong, public expectations for transparency and tangible action have never been higher.

The 25th anniversary edition of the Edelman Trust Barometer has revealed a profound shift to acceptance of aggressive action, with political polarization and deepening fears giving rise to a widespread sense of grievance.