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Economic fears, expansive expectations, and systemic concerns combine for inverse realities in health.

It should come as no surprise that the macroeconomic landscape is profoundly impacting health realities globally.

Lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership brought us to where we are today — deeply polarized.

At its core, trust is forward-facing. It’s hard to trust if you don’t know where you’re going.

Without intervention, we will see a continued move from a crisis of institutional trust to a crisis of interpersonal trust.

Over the past three years, four institutions – business, media, government and NGOs – have been profoundly tested as they responded to a world careening from crisis to crisis.

Whether it’s uncovering a corporate brand’s meaningful purpose in people’s lives, galvanizing the employer brand, or unleashing the power of a product brand to innovate and influence, Edelman connects across your multi-stakeholder audience. We are in the business of brands, driving action and shifting behavior.​

The following is a summary of remarks Robert Casamento, Edelman’s global climate chair, and I delivered to employees today in an all employee townhall.

The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.

The 2017 Edelman Trust Barometer reveals a global trust crisis, with declining confidence in business, government, NGOs, and media, driven by societal concerns like globalization and eroding values; to rebuild trust, institutions must adopt a people-centered approach that addresses these fears directly.