2019
Edelman teams are celebrating winning four Bronze Lions at the 2019 Cannes Lions International Festival of Creativity and an additional 13 shortlist places. The recognized campaigns include:
BÜBL Fashion | Osteoporosis Canada in Partnership with Amgen Canada
BRONZE LION | LIONS HEALTH: PHARMA LIONS
COOP | Old Milk
BRONZE LIONS | PR LIONS: CORPORATE IMAGE, COMMUNICATION & REPUTATION MANAGEMENT
SONOS | NASDAQ Bell
BRONZE LION | PR LIONS: CORPORATE IMAGE, COMMUNICATION & REPUTATION, MANAGEMENT
*Unilever | Hellmann's Real Food Rescue
BRONZE LION | MEDIA LIONS: USE OF EVENTS
Taco Bell | Big Bell
SHORTLISTED | DIGITAL CRAFT LIONS: MUSIC/SOUND DESIGN
SHORTLISTED | BRAND EXPERIENCE & ACTIVATION LIONS: GUERILLA MARKETING & STUNTS
ASICS| Blackout Track
SHORTLISTED | PR LIONS: LAUNCH/RELAUNCH
Hawaii Visitors & Conventions Bureau| WFH (Work From Hawaii)
SHORTLISTED | PR LIONS: SINGLE-MARKET CAMPAIGN
SHORTLISTED | DIRECT LIONS: SINGLE-MARKET CAMPAIGN
WNBA| Take A Seat, Take A Stand
SHORTLISTED | PR LIONS: CORPORATE IMAGE, COMMUNICATION & REPUTATION MANAGEMENT
Taco Bell | Taco Bell Nacho Fries X Demolition Man Experience
SHORTLISTED | BRAND EXPERIENCE & ACTIVATION LIONS: LAUNCH/RELAUNCH
Kellogg's | Rice Krispies® Treats Love Notes
SHORTLISTED | PR LIONS: FOOD & DRINK
SHORTLISTED | PR LIONS: PR EFFECTIVENESS
*Unilever | Dove Men+ Care #TakeTheTime
SHORTLISTED | FILM LIONS: CORPORATE SOCIAL RESPONSIBILITY/CORPORATE IMAGE
SHORTLISTED | FILM LIONS: SINGLE-MARKET CAMPAIGN
*Unilever | Dove Project #ShowUs
SHORTLISTED | BRAND EXPERIENCE & ACTIVATION LIONS: SOCIAL BEHAVIOR & CULTURAL INSIGHT
*Edelman was a partner agency.
2018
Newell Brands, Crock-Pot® | Crock-Pot® Killed Jack
SILVER | PR Lions, Real-time Response
Thrust into an unexpected firestorm when a slow cooker kills beloved Dad on American TV’s No. 1 hit drama “This Is Us”, we capitalized on the moment, responded with comforting tweets, issued the first public apology by a TV actor in history and elevated the brand from killer, to pop-culture hero.
Adobe | Make the Cut
BRONZE | Brand Experience & Activation Lions, Interactive Brand or Product Video
BRONZE | Social & Influencer Lions,Co-creation & User Generated Content
We partnered with Imagine Dragons to create the world’s first open source music video. We took the Dragons’ new music video, Believer, and made the entire thing available to the public. All the raw footage. Every shot. Every angle. Every note. We then challenged editors, video creators, and filmmakers all over the world to take it all, Make The Cut, and make it their own, using a free trial of Adobe Premiere Pro.
REI | Force Of Nature
BRONZE | Glass: The Lion For Change
Over 60% of women say they can’t think of an outdoor female role model and that men’s outdoor interests are taken more seriously. With #ForceofNature, REI committed to create lasting change, to ensure women and girls are just as inspired and equipped as men to embrace life outside.
Dove | Real Beauty Productions
Glass: The Lion for Change Shortlist
As Dove entered its 60th year, the brand wanted to instigate change in the industry by going one step further. Dove launched Real Beauty Productions employing an entirely 100% female crew to ensure real women’s perspective shapes each film from every angle – in front of and behind the camera.
Samsung | Microscope
Reach: Social & Influencer Lions Shortlist
We asked new Samsung GS8 owners to show off the camera by sharing the first picture snapped on their new phones. @SavEdward sent us: “It was a dick pic.” Within minutes, we responded with a savagely simple reply: the microscope emoji. And the results speak for themselves: 528M estimated media impressions from more than 80 news placements, with no PR outreach. 72,483 Retweets and 228,000 Likes.