Edelman announced that Mariana Sanz has joined the firm as general manager, Edelman Mexico. Sanz will lead the 70-person team in the Mexico City office to drive the agency through its evolution towards Edelman’s communications marketing vision. Sanz reports directly to Allan McCrea Steele, CEO Latin America.
“Mariana’s vision of the industry and her experience will enable us to respond to new demands from our clients, which will boost the growth of our talent as well as the presence of Edelman in Mexico,” said McCrea Steele.
Sanz more than 15 years of experience in the field of public relations and client service. Her knowledge of the local landscape plus her understanding of client needs and expectations, along with the talented team in Mexico City, will help elevate Edelman’s offerings and provide effective solutions to new and existing clients.
Sanz has served at public institutions such as Pemex and the Ministry of Finance, and worked in the past at the Inter-American Development Bank and MIT. Before working at Edelman, she collaborated with NGOs such as Doctors Without Borders and focused her work in national and international companies in the energy, industrial, consumer and agro business sectors; for which she developed public affairs, high profile outreach and consumer oriented programs.
Sanz has a degree in International Relations from the Instituto Tecnolóigco Autónomo de México; a Masters in International Relations and Communications from Boston University; and a second Master’s degree in Political Administration from George Washington University.
“Being part of a global firm like Edelman is a pleasure, a great challenge and a huge responsibility; firstly, because of our clients, to whom we have to offer more and better services every day, and secondly, because we – the Edelman Mexico team – have set the goal to elevate the reputation of the agency in Mexico with our work, performance and results,” said Sanz.
About Edelman
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. With more than 20 years of presence in Mexico, and serving local and multinational clients, Edelman is the most prestigious Communications Marketing global agency in the market. Edelman has over 80 professionals, with a deep expertise in Strategic Planning, Creative, Consumer Marketing, Corporate Communication, Crisis Management, Digital Communication, and Public Affairs in sectors as Energy, Health, Technology, Automotive, Telecommunication, Entertainment, Foods and Beverages, Fashion and Personal Care, among others.